Absolut®, a brand renowned for its mixing prowess, is unveiling the Absolut Vodka and Ocean Spray® Vodka-Cranberry Range, a novel Ready-to-Drink collection that leverages the fruitful partnership between Absolut and Ocean Spray® in the United States.
Inspired by the timeless blend of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration is set to deliver one of America's most cherished libations in a convenient format, slated for an early 2024 release. This fresh range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray®, sparkling water with a crisp edge, and an array of natural flavors. The collection will feature an 8-Pack with four sparkling variations, two 4-Packs, and Single Cans.
Monisha Dabek, Chief Commercial Officer & General Manager, USA, at Ocean Spray, highlighted the authentic juice credentials that Ocean Spray brings to the spirits category, saying, "We're excited to bring to life a longstanding consumer favorite pour, Vodka + Cran™, and are incredibly excited to collaborate with the Absolut and Pernod Ricard USA teams to delight consumers into the future."
Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA, expressed enthusiasm for offering this beloved classic cocktail to consumers in a new and convenient format.
The collaboration between the two brands has already borne fruit in the form of integrated programming, co-packaging, innovation, and new offerings that will start making their presence felt in exciting ways this summer to cater to like-minded consumers.
Reshma Dhati, Senior Brand Director of Marketing, Absolut, emphasized the convenience and quality of these delightful drinks, designed to simplify the hosting experience and enable on-the-go enjoyment. She noted, "We're making delicious, quality drinks that are hassle-free so hosts can relax and enjoy the moment, while also making them easy to enjoy on-the-go."
The Absolut Vodka and Ocean Spray Vodka-Cranberry Range is brought to you by Pernod Ricard USA. To learn more, follow @absolutus.
