How Losing 150 Pounds Sparked A Disruptive Ready-To-Drink Bottled Cocktail Brand Featuring A Full Lineup Of Sugar Free Vodka Cocktails
For Chay Spirits founder Chase Glick, weight loss was not a single decision. It was a long, uncomfortable confrontation with years of habits, self doubt, and quiet compromises. At his heaviest, everyday life felt heavier than it looked. Social events brought anxiety instead of excitement. Travel was exhausting. Confidence felt borrowed. And alcohol, once a symbol of fun and connection, became another reminder of how far he felt from the person he wanted to be.
What followed was not a highlight reel. It was years of early mornings, missed nights out, and brutal self honesty. Chase did not just change how he ate or exercised. He changed how he lived. He said “no” when it would have been easier to say “yes”. He showed up when no one was watching. He chose discipline over comfort and consistency over motivation.
The physical sacrifices were obvious. Relentless workouts. Strict routines. Learning how to live with hunger, fatigue, and soreness. But the emotional sacrifices cut deeper. Friendships shifted.
The problem wasn’t obvious because no one was asking the question. Consumers adapted. Chase refused to.
Social circles changed. Entire seasons of life felt lonely. There were weddings attended with water in hand. Late nights spent alone instead of out. Countless moments where the old way looked easier and tempting.
And yet, through more than 150 pounds lost, what surprised Chase most was not the physical transformation. It was the mental clarity that came with it. For the first time, his choices aligned with his values. He did not feel like he was chasing control anymore. He was building it.
But even after all that progress, one frustration remained. Alcohol had not evolved.
Every shelf told the same story. Sugary. Artificial. Or framed as healthier while tasting like sacrifice. Drinking still felt like a step backward, like undoing work instead of enjoying life. Chase did not want to quit drinking. He wanted to feel proud of what he was choosing.
That tension between discipline and enjoyment is where Chay Spirits sugar free vodka cocktails was born.
A Zero Sugar Cocktail Brand Built On Doing The Hard Thing
Chay Spirits is not a reaction to trends. It is a response to struggle.
In a market overflowing with RTDs, very few brands are built by someone who actually lived the problem they are solving. Chase did not sit in a boardroom dreaming up a demographic. He lived years of restraint, self control, and intentionality, and refused to believe that modern drinking had to stay stuck in outdated formulas.
Creating Chay was not easy. The brand spent years developing formulations that did not rely on sugar, artificial ingredients, or shortcuts, all while refusing to compromise on taste. The goal was never to make something acceptable. It was to make something excellent. Chay stands for innovation in a saturated market by being the only brand willing to fully commit to doing things differently. Not halfway. Not for marketing. Not as a trend. Zero apologies. Zero sugar.
Better For You RTD Cocktails Without Being A Diet Brand
The beverage alcohol landscape is changing, and it is not a passing phase.
Across food, beverage, and wellness, consumers are demanding more transparency, more intention, and better choices that align with modern lifestyles. From what people eat to what they drink, expectations have shifted. Quality ingredients and thoughtful formulation are no longer optional. They are the baseline.
Chay Spirits enters the RTD cocktail space at the intersection of this evolution, not as a reactionary trend, but as a disruptive and innovative response to where consumer behavior is headed. While many brands attempt to retrofit better for you language onto legacy products, Chay was built from day one with intention at its core. The result is a rare position in a crowded market. Chay is the only brand doing this at scale.
By offering ready to drink cocktails that are zero sugar, low in carbohydrates, plant based sweetened, and made with all natural ingredients, Chay delivers something few others can claim: innovation without compromise. This is not about eliminating enjoyment or signaling restriction. It is about raising the standard of what modern RTDs should be.
Importantly, Chay does not market itself as a diet brand. There is no obsession with numbers, no guilt driven messaging, and no appeal to extremes. Instead, the brand aligns with a cultural shift toward balance, where consumers want products that fit into their lives, not dictate them.
What makes Chay truly disruptive is not just what it removes, but what it preserves: flavor, experience, and authenticity. The brand proves that better for you alcohol does not need to be niche, clinical, or temporary. It can be social. It can be aspirational. And it can be here to stay.
As the RTD category continues to mature, Chay Spirits stands as a signal of what comes next. Not another option in an oversaturated shelf set, but a blueprint for innovation in a space overdue for change.
Sugar Free Cocktails That Don’t Feel Like A Compromise
Chay Spirits’ ready to drink cocktails were built to challenge the assumption that convenience comes at the expense of quality. Each cocktail delivers a full strength, spirit forward experience at 17.5 percent ABV and 35 proof, placing Chay firmly in a premium RTD tier that mirrors the depth and structure of a cocktail you would expect at the bar.
Each cocktail is crafted using zero sugar, low carbohydrates, plant based sweetening, and all natural ingredients, reinforcing Chay Spirits’ commitment to thoughtful formulation without positioning itself as a restriction based brand. These are cocktails designed to be chosen for their taste, not their labels.
The lineup launches with three distinct sugar free cocktail offerings, each designed to feel intentional, balanced, and uncompromised.
Sugar Free Espresso Martini
The rich flavor of espresso and real vanilla — without the caffeine crash. It’s bold up front, velvety on the finish, and perfectly balanced so it tastes like a cocktail, not a dessert. Made with Chay Vanilla Vodka and sweetened with allulose for that clean, satisfying taste that keeps you in control — even after round two. Dessert vibes. Non caffeinated. No sugar crash.
Sugar Free Lemon Drop Martini
Crisp lemon flavor with just the right touch of natural sweetness — no sugar burn, no fake candy taste. It’s clean and refreshing, with a light, silky finish that makes it impossible to have just one. Made with Chay Lemon Vodka and sweetened with allulose for that perfect balance of tart and smooth. Fresh-squeezed flavor. No compromise. Crisp. Zesty. Clean as hell.
Sugar Free Mojito
Real coconut flavor with a cool hit of mint and a splash of natural lime — no sugar, no syrupy aftertaste, just clean, balanced flavor that actually tastes fresh. It’s beach energy without the bloat. Cool, clean, and made to sip all day. Island flavor. Clean finish.
Growing Momentum In The Healthier Cocktail Marketplace
Chay Spirits’ momentum reflects a broader shift happening across beverage alcohol, one where consumers are actively seeking brands that align with modern lifestyles without sacrificing experience. Since launch, Chay has moved quickly from concept to shelf, earning placement and repeat business in competitive RTD and spirits sets.
Today, Chay Spirits is available across seven states: Illinois, Indiana, Michigan, Texas, Tennessee, Kentucky, and Wisconsin, with continued expansion underway as retailer demand accelerates.
In parallel, Chay has established a robust direct to consumer presence, shipping its healthier cocktails to 44 states nationwide through its website, chayspirits.com, extending access well beyond traditional retail footprints. This dual approach, strategic distribution combined with national direct to consumer availability, has allowed the brand to build awareness, trial, and loyalty at an accelerated pace.
Retailers and distributors alike have responded to Chay’s ability to stand out in an overcrowded RTD landscape. Its positioning as a disruptive, innovative, better for you brand, and the only one doing this in its category, has proven to be a meaningful differentiator on shelf, particularly among consumers who are evolving faster than the category itself.
Early success has been driven not by heavy promotion, but by repeat purchase and organic advocacy. This signals that Chay is not just riding a trend, but tapping into a lasting shift in how people choose to drink. As the brand continues to scale, its growing footprint underscores a simple reality: better for you alcohol is not going anywhere, and Chay is helping lead what comes next.
Sugar Free Vodka Cocktails — More Than A Product; A Reflection Of The Journey
For Chase, Chay Spirits has never been just a business venture. It is a mirror of the life he fought to build, one defined by discipline, sacrifice, and refusing to accept good enough.
“There were years where everything felt hard,” Chase says. “I was not just losing weight. I was losing old habits, old versions of myself, sometimes even old relationships. There were nights I stayed home alone because I knew the easier choice would cost me everything I was working toward.”
That period reshaped how he viewed progress. It was not about perfection or extremes. It was about alignment. About building a life where enjoyment did not feel like self sabotage.
“When you work that hard to change your life, you become incredibly protective of your choices,” Chase explains. “I did not want to stop living. I just wanted options that did not feel like I was undoing years of effort every time I said yes to a drink.”
That mindset became the foundation for Chay Spirits and their sugar free vodka cocktails. Every formulation, every design decision, every non-negotiable came back to the same belief: people deserve better without being told to do less.
“Chay exists because I refuse to believe balance has to feel like sacrifice,” he says. “This is not about being perfect. It is about being intentional and proud of what you choose.”
More than anything, Chay is about meeting people where they are. It is for those who have put in work, in whatever form that looks like, and want to enjoy life without feeling pulled backward by outdated products.
“I did not build Chay to be a trend. I built it to disrupt the category and create a movement.” Chase adds. “I built it to last. Because the way people think about what they consume has changed, and it is not going back. This is why I have named our community, the ‘Chay Nation’.”
In a category chasing the next launch, Chay Spirits stands as something rarer: a brand born from lived experience, shaped by discipline, and designed for a future where better choices are the expectation, not the exception.
Visit chayspirits.com or @drinkchay and @chase.glick on Instagram to learn more and discover where to find Chay near you.
