Award recognition and growing demand for premium single-serve RTDs continue to fuel Craftwell’s cocktail portfolio.
CORVALLIS, Ore. — Craftwell Cocktails has expanded its 19.2-ounce portfolio with the launch of Guava Crush, a new ready-to-drink cocktail featuring pink guava, lemon, and hibiscus. The 10.5% ABV RTD delivers bold, tropical flavor in a large-format single-serve can designed for convenience and elevated on-the-go occasions.
“Guava Crush is a fun, refreshing cocktail, where we're focused on bringing a fruit-driven tropical profile to a format that fits how consumers are choosing to enjoy cocktails today,” said Nels Jewell-Larsen. “We are using an amazing pink guava in this cocktail that really shines in both aromatics and flavor, delivering a balanced, expressive drink that gives retailers a premium option designed to stand out on shelf.”
Platinum Award Winner – Sip Magazine’s Best of the Northwest Spirits
Before even reaching shelves, Guava Crush earned a Platinum Medal at Sip Magazine’s 14th Annual Best of the Northwest Spirits Competition, standing out in blind tastings as a complete, premium cocktail in a can.
“The ready-to-drink category continues to raise the bar, and this year’s Platinum medalists exemplify that progress,” said Kristin Bacon, Publisher and CEO of Sip Magazine. “Guava Crush from Craftwell Cocktails captured the judges’ attention with its bright, expressive flavor and refined execution, highlighting the innovation driving today’s RTD cocktails.”
Key Features of Guava Crush
- Ingredients: PNW apples, pink guava purée, lemon, hibiscus
- Flavor: Juicy, tropical guava with a bright, quenching citrus finish
- ABV: 10.5%
- Format: 19.2-oz single-serve cans
- Availability: Now available in OR, WA, ID, CO, CA, and MT, at the 2 Towns Taproom, and online
About Craftwell Cocktails®
Craftwell Cocktails® brings real fruit, bold flavor, and Pacific Northwest craftsmanship to the
ready-to-drink category. Made by the award-winning team at 2 Towns Ciderhouse, Craftwell delivers modern cocktails that are fresh, flavorful, and made to travel wherever the moment takes you.
Embodying the spirit of the Pacific Northwest, Craftwell Cocktails® are crafted with the same care and expertise that made the 2 Towns Ciderhouse team leaders in using real fruit to create award-winning ciders. Craftwell encourages consumers to live life with flavor and to create their own cocktail moments with easily portable deliciousness. Real, fresh fruit produces real, fresh flavors that are available in canned cocktails, top-shelf bottles, on draft, and as non-alcoholic cocktails.
For more information, please visit craftwellcocktails.com
