Today, Cutwater, the leading spirits-based canned cocktail brand in the market1, has unveiled the introduction of the innovative Cutwater Holiday Concierge service. This service includes a call center and a digital response team, dedicated to offering valuable tips and strategies for hosting seamless holiday gatherings.
In an effort to simplify and enhance the holiday entertaining experience for spirits enthusiasts, Cutwater conducted a recent survey. The survey discovered that a significant portion of spirits drinkers face challenges when trying to cater to everyone's cocktail preferences (57%)2. Additionally, many hosts struggle to craft high-quality cocktails at home (53%), often hindered by time constraints (56%)2. These findings served as the catalyst for Cutwater's inaugural initiative aimed at resolving these issues.
Cutwater's Holiday Concierge can be accessed by dialing 1-833-DRINK-CW or utilizing the hashtags #DRINKCW and #SWEEPSTAKES on Instagram, providing users aged 21 and above with an opportunity to win a range of prizes. These prizes are designed to address the challenges identified in Cutwater's survey and include:
- A grand prize of a $10,000 home bar makeover, ideal for those planning New Year's Eve gatherings and coveted by the 76% of spirit drinkers who dream of having a home bar2.
- A Holiday Entertaining Kit that equips hosts with all the essentials for crafting quality cocktails at home, catering specifically to the 53% of hosts who face difficulties in this regard2.
- A $30 Visa prepaid gift card, enabling the purchase of two (2) Cutwater 4-packs, which helps satisfy the diverse cocktail preferences of guests, as indicated by 57% of respondents2.
Chad Lafeldt, Vice President of Marketing for Cutwater, commented on these developments, stating, "Our new trend survey reinforces how difficult it can be to entertain friends and family around the holidays. With our award-winning cocktails, we aim to help elevate and simplify our consumers' get-togethers so they can spend more time with their loved ones this holiday season."
Cutwater's holiday campaign and concierge service are extensions of the brand's successful "Open the Bar" initiative, launched in February 2023 to demonstrate that consumers can enjoy bar-quality cocktails from the comfort of their homes. In addition, the brand leverages the insights from the trend report for a data-driven integrated campaign, encompassing creative out-of-home advertising in key markets, real-time consumer engagement across social media, digital ads, in-store programming, displays, and sampling, among other strategies.
For further information about Cutwater and the Cutwater Holiday Concierge, as well as updates on their latest canned cocktail offerings, such as the new Peppermint White Russian and Espresso Martini, please visit CutwaterSpirits.com and follow the brand on Instagram @cutwaterspirits.
1 Source: Circana MULC + PL L13WE 10/08/23
2 Source: Morning Consult / This poll was conducted online in September, 2023 among a sample of 2,013 Alcohol Drinkers 21-45 years old with results having a margin of error +/-2%.
3 CUTWATER© HOLIDAY CONCIERGE SWEEPSTAKES
No Purchase Necessary. Open to US residents 21+. Begins 11/1/23 & ends 12/12/23. Multiple entry periods. See Official Rules HERE for entry deadlines, prizes & details. Msg & details may apply. Void where prohibited.
