Diageo Launches "The Cocktail Collection" Premium RTDs

Diageo The Cocktail Collection

Diageo has unveiled its ready-to-serve premium cocktail line, The Cocktail Collection, just in time for the holiday hosting season. This collection offers pre-mixed classic cocktails in a convenient and elevated format. It includes the Ketel One Vodka Espresso Martini, Ketel One Vodka Cosmopolitan, and Tanqueray Gin Negroni, which join the already available Bulleit Manhattan and Bulleit Old Fashioned.

The Cocktail Collection is designed to delight hosts, guests, and cocktail enthusiasts by providing their favorite craft cocktails in a matter of seconds. Instead of being stuck behind the bar searching for the right ingredients and tools, consumers aged 21 and over can simply open, pour, and serve, allowing for more mingling and less mixing. It makes hosting gatherings easier and more enjoyable, especially during the holiday season, and also serves as a perfect host or hostess gift.

Nikhil Shah, Brand Director at Diageo, noted, "The Cocktail Collection is here just in time to make holiday hosting even more memorable. Cocktail culture continues to flourish, so it's only natural that consumers are looking to bring elevated drink experiences into their homes. But making cocktails at home, and doing it well, can be challenging for the less experienced bartender. The Cocktail Collection is here to alleviate those concerns with convenient, bar-quality cocktails from trusted brands, offering a wonderful new way to enjoy holiday celebrations together this year."

The launch of The Cocktail Collection coincides with a significant increase in the Ultra-Premium tier of the ready-to-serve category, which has grown by over 49% in the last year (NielsenIQ data ending 9/9/23). It caters to the trend of hosting at home, with a consumer trend report from Drizly revealing that nearly a quarter of respondents plan to drink at home more often in 2023 than at restaurants and bars.

The Cocktail Collection includes the following ready-to-serve cocktails:

  • Ketel One Vodka Espresso Martini (available this fall) – A sophisticated martini with velvety flavors of rich espresso, dark chocolate, and a hint of orange. To enjoy, chill, shake, open, and pour into a coupe or martini glass.

  • Ketel One Vodka Cosmopolitan (available this fall) – Juicy citrus and cranberry flavors perfectly balanced with a hint of orange blossom. To enjoy, chill, open, and pour into a coupe or martini glass.

  • Tanqueray Gin Negroni (available this fall) – Sweet red vermouth balanced with herbal juniper and bitter amaro. To enjoy, chill, open, and pour into a rocks glass over a large ice cube.

  • Bulleit Manhattan (available on shelves) – Made with straight rye whiskey, sweet vermouth, and bitters. To enjoy, chill, open, and pour into a cocktail glass.

  • Bulleit Old Fashioned (available on shelves) – Made with Kentucky straight bourbon whiskey and orange bitters. To enjoy, chill, open, and pour into a rocks glass over a large ice cube.

The Cocktail Collection is available nationwide in two large-sized formats: 350ml (SRP: $13.99) and 750ml (SRP: $25.99), offering four and eight cocktails per glass bottle, respectively, with an average alcoholic beverage volume of 20%. For more information on The Cocktail Collection and where to purchase it, visit thecocktailcollection.com, and please remember to open, pour, and serve responsibly.

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