After an explosive launch in California in October of last year, Grog continues to build momentum and expand across the U.S. Their Variety Pack debut, marked by sold out stores and thousands of loyal fans lining up on launch day, has shown no signs of slowing down. Alongside a 200 million impression viral launch campaign for their Citrus Pack, Grog continues to drive brand awareness, sales, and open distribution in more states.
Grog’s Rapid Rise To A Top-Selling RTD
Since October ‘24, Grog has navigated the complexities of the U.S. distribution system at an accelerated pace, fueled by demand for their Japanese-inspired Hard Soda and supported by Cold Ones, who boast over 10 million followers on their highly engaged social channels. Grog Japanese Hard Soda is already available in more than 2,000 stores across eight states.
Investors Are Taking Notice Of This Hard Soda Brand
This excitement around Grog has caught the attention of US investors. With monthly sales growing more than tenfold, this momentum was quickly recognized and led to early venture capital backing from Topshelf Ventures, notable backers of Grazi and Finnish Long Drink.
Grog's New Citrus Variety Pack In High Demand
After selling 100k+ cases of their flagship Grape & Peach Variety Pack, Grog has expanded its portfolio with a second release, the Citrus Pack featuring Mandarin and Lemon Ice. These flavors, with low calories, low sugar and Mandarin being made with real juice, have usurped the Variety Pack in their appeal. Following the success of the first variety pack and fueled by demand for what millions of fans consider the best tasting options, the initial run of citrus packs has sold out across eight states and 2000+ retail stores (including HEB, ABC & BevMo).
Looking ahead, Grog is preparing for its next big step with the launch of new tall 19.2oz cans, with planned launches in convenience channels in spring ‘26. This expansion comes alongside a major spring push, where the brand will be onboarding key national retailers. Together, these moves set the stage for Grog to have a wider reach and stronger presence across the U.S. market.
Learn more about Grog Japanese-inspired hard soda at www.grog.shop
