High Noon Expands Lineup With New Tequila Seltzers

High Noon Tequila Seltzer

Ready to elevate your hard seltzer game? It's time to say goodbye to those lackluster tequila-inspired seltzers that have been hogging space in your fridge. With warmer days approaching, now is the perfect moment to refresh your seltzer inventory, and here's where High Noon Tequila Seltzer comes in.

Internet sensation Trevor Wallace, renowned for his audacious catchphrases and malt-based seltzer preferences, has officially made the switch to High Noon. In a recent video, he said farewell to subpar beverages and welcomed the premium, spirit-based High Noon Tequila Seltzer into his fridge.

To facilitate others in making the same upgrade, High Noon is set to unveil an exclusive experience, the "High Noon Tequila Seltzer Trading Post," in New York City on May 18th. Stepping inside will transport guests to an era when trading posts were the pulse of the Wild West. Visitors will have the opportunity to exchange their disappointing beverages for a taste of the latest offering from High Noon Hard Seltzer.

Once the swap is complete, guests can head to the Watering Hole, where High Noon Tequila Seltzer awaits. This new release is crafted with real blanco tequila, authentic fruit juice (no added sugar), and boasts 100 calories. Moreover, it's gluten-free and available in four tantalizing flavors: Strawberry, Lime, Grapefruit & Passionfruit.

Brandon Lieb, Vice President at Spirit of Gallo, noted, "The High Noon Tequila Trading Post reminds fans they no longer have to settle when it comes to taste and convenience of their preferred beverage. We look forward to inviting them to trade up and try our newest hard seltzer, made with real tequila and real juice."

Space at the Trading Post is limited, so make sure to RSVP in advance starting on Wednesday, May 10th, at 12 PM EST by visiting https://HighNoonTequilaSeltzerTradingPost.eventbrite.com. If you can't make it to the Trading Post, don't worry! Tequila enthusiasts eager to savor this premium beverage can text "TQL" to 73876 for a chance to receive a gift card to restock their fridge with something they'll truly enjoy (Note: rules and regulations apply).

The launch of the High Noon Tequila Seltzer Trading Post is complemented by the brand's flagship campaign, "Sun's Up." This campaign includes a series of :30, :15, and :06 spots, supported by a comprehensive national media plan, with broadcasts on TV, streaming platforms, and social media starting May 1st. The overarching objective of this 360-degree campaign is to affirm the brand's status as the #1 premium hard seltzer, made with real spirits and real juice.

High Noon Tequila Seltzer is now available nationwide in a Variety 8-pack priced at $21.99 (MSRP).

For additional details about High Noon, please visit highnoonspirits.com.

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