Orlando, FL — Nirvana, the premium ready-to-drink (RTD) cocktail brand founded by global beverage veteran Ingrid Smith, is changing the way modern consumers experience indulgence. By blending pure coconut water with premium spirits, Nirvana pioneers a new era of Functional Indulgence — a mindful approach to celebration that balances sophistication, flavor, and intention.
A Coconut Water Sparkling Cocktail — Not Another Seltzer
As the global RTD alcohol market continues its surge — projected to reach $57 billion by 2032 (IWSR Drinks Market Analysis) — Nirvana is carving out its own white space between hard seltzers and craft cocktails.
“Nirvana isn’t another seltzer,” says founder Ingrid Smith. “It’s a coconut water sparkling cocktail — one of its kind — designed for people who want their drink to taste as good as it makes them feel.”
The flagship flavor, Chill, delivers a clean, fruit-forward experience in a sleek 12oz can, designed to elevate everyday moments without excess. Each sip embodies the brand’s signature equilibrium — refreshing, elegant, and modern.
From Global Inspiration to Local Innovation
Smith’s vision for Nirvana was shaped by her international journey. Having lived and studied in Paris, Brazil, and China, she gained a deep appreciation for how culture influences taste and ritual.
“Travel taught me that flavor is emotional,” she explains. “Across cultures, the best drinks share a sense of balance and beauty. Nirvana was created to bring that feeling home — a universal language of joy in a can.”
This multicultural lens gives Nirvana its distinct global sensibility while keeping it approachable and rooted in authenticity.
The Philosophy of Functional Indulgence
More than a drink, Nirvana represents a new category of conscious enjoyment. Its concept of Functional Indulgence captures a growing movement among consumers who are “drinking less, but better” — seeking products that deliver taste, transparency, and a lifestyle that reflects their values.
Every design detail — from the ocean-teal and rose-gold color palette to the minimalist metallic finish — reinforces the brand’s identity as “the modern tropical state of mind.” Nirvana’s tagline, “Sip into Bliss,” invites consumers to pause, connect, and savor life’s more intentional moments.
The Future of Conscious Celebration
With Chill leading the way, Nirvana will expand into new “states of Nirvana,” each inspired by emotional and sensory experiences. Future innovations will continue the brand’s commitment to craft, storytelling, and authenticity — without revealing proprietary formulas ahead of launch.
Headquartered in Orlando, Florida, Nirvana represents the evolution of the RTD category — a bridge between celebration and consciousness, built by a founder who understands both the art and science of modern drinking.
About Nirvana
Nirvana is a premium ready-to-drink cocktail brand blending coconut water and premium spirits to create an elevated yet effortless drinking experience. Female-founded and globally inspired, Nirvana is pioneering Functional Indulgence — where wellness meets pleasure.
For partnership and collaboration inquiries:
Email: partnerships@drink-nirvana.com
Website: www.drink-nirvana.com
IG: @drinknirvanaofficial
FB: facebook.com/drinknirvana
