NÜTRL is releasing its second new flavor of 2025, just in time for warmer weather, so consumers can “Keep It Tasty” all season long
NEW YORK, April 8, 2025 – Today, NÜTRL Vodka Seltzer, the #2 spirits-based seltzer on the market [1], announces the national launch of its newest flavor, NÜTRL Strawberry. Striking the perfect balance of refreshingly light and subtly sweet while evoking notes of strawberry jam, NÜTRL is delighted to bring another fruit-forward flavor to seltzer lovers nationwide.
“When innovating, strawberry is a tough flavor to get right. You risk skewing too seedy and bitter or too sweet, said Chelsea Phillips, Group Vice President of Innovation at Anheuser-Busch. “With NÜTRL Strawberry, we’ve struck the right balance to deliver a refreshingly sweet, light tasting seltzer that is made with vodka and real fruit juice.”
NÜTRL is proud to account for 30% of dollar growth within the spirits-based seltzer category in 2024 [1] and has been doubling down on innovations and expansion to continue momentum in 2025. The release of NÜTRL Strawberry comes as the second new flavor this year, following the launch of NÜTRL Lime — both of which are the result of the brand’s commitment to bringing best-in-class tasty experiences to consumers.
“With the continued evolution of the category, consumers aren’t just looking for any seltzer these days. Instead, they’re in pursuit of the intersection between quality and flavor. That’s why they keep reaching for NÜTRL, making us one of the fastest growing seltzer brands on the market,” said Steve Wolf, Marketing VP of Anheuser-Busch’s Beyond Beer Business Unit. “As the tastiest option out there, NÜTRL is all about delivering great tasting, fruit-forward choices for seltzer drinkers to enjoy with friends.”
NÜTRL is best enjoyed alongside good vibes and great friends. Just in time for the summer music season, NÜTRL Strawberry is here to pair perfectly with your favorite live music, house parties and all around good times!
For more information and where to find NÜTRL, visit www.nutrlusa.com and follow on Instagram and Youtube.
[1] Circana week ending 12/29/24
About NÜTRL
NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2025, NÜTRL introduced Lime and Strawberry available in 4-packs.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
