Rochester, NY – Seagram’s Escapes Spiked is heating up shelves nationwide with the rebrand of Rumble Punch to Slammin’ Me Happy—a bold move designed to boost consumer recognition and sales by tapping into the unmatched equity of the brand’s #1 flavor, Jamaican Me Happy.
“By reintroducing this flavor as Slammin’ Me Happy, we’re harnessing the power of our #1 flavor equity in Jamaican Me Happy while aligning with WWE’s unmatched cultural relevance,” said Kate Shandorf, Seagram’s Escapes brand manager. “With a new name, fresh look, and the same great taste, Slammin’ Me Happy is poised to dominate coolers everywhere.”
Backed by the power of Seagram’s #1 flavor, Jamaican Me Happy, the new Slammin’ Me Happy name, packaging, and liquid create instant recognition and stronger shelf appeal. With 10% ABV, the flavor packs a bold punch into one of the fastest-growing segments, while a high-impact partnership with WWE connects the brand to a global audience of more than one billion fans across social platforms. WWE’s year-round presence—anchored by Monday Night Raw, Friday Night SmackDown, and Premium Live Events like WrestleMania and SummerSlam —drives constant cultural conversation and engagement. The curated re-launch plan includes trade and consumer PR, social media, WWE event integrations, Superstar support and refreshed POS.
About Seagram’s Escapes Spiked
With exciting collaborations and commitment to innovation, Seagram’s Escapes Spiked continues to make waves in the flavored malt beverage space. Seagram’s Escapes Spiked is a higher 10% ALC./VOL. line of Seagram’s Escapes premium malt beverages. Offering the same delicious flavor expected by the brand, Seagram’s Escapes Spiked is available nationally in a variety of flavors including Slammin Me Happy (formerly Jamaican Me Happy/Rumble Punch), Slammin Blueberry), and Pineapple Powerhouse.
About Seagram’s Escapes
Seagram’s Escapes is a premium malt beverage with natural flavors and certified colors. Introduced in 1985 and based out of Rochester, New York. Stay connected with Seagram’s Escapes on Instagram, X, Facebook & Pinterest. The Seagram Beverage Company is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com.
©2025 The Seagram Beverage Company, Rochester, NY www.seagramsescapes.com.
Flavored Malt Beverage. Always Drink Responsibly.
