Surfside ready-to-drink iced tea and lemonade + vodka canned cocktails is hitting the road as an official sponsor of country music star Hudson Westbrooks’ Texas Forever Tour. Making stops in major cities, including Denver (Oct. 9), Salt Lake City (Oct. 11) and Las Vegas (Dec. 13), fans can count on sensational refreshment all tour long.
The Texas Forever Tour pairs some of country music’s hottest hits with one of this year’s most buzzed-about drinks. Fans can expect ice-cold Surfside cans, fun on-site activations and Hudson-approved sips that keep the energy high.
Surfside will also host special pre- and post-concert events in select cities, including Las Vegas, NV, Irving, TX, and Denver, CO, featuring VIP meet & greets and plenty more fun along the way!
“My life’s been pretty wild lately. The band and I are rolling across the country on a tour bus, hitting over 150 stages this year and meeting so many great people who love our music. During all of this craziness, nothing hits better than cracking open a Surfside. It’s our go-to. The taste just brings the good vibes, good memories, and makes every stop on tour feel like home, we love sharing it with our people.” – Hudson Westbrook
About Surfside
Surfside is a line of premium tea + vodka and lemonade + vodka canned cocktails recognized for its delicious full flavor taste and sunset stripes on the can for good vibes ahead. Since launching in 2022 Surfside has experienced a meteoric rise from a beloved Philly ready-to-drink brand to achieving triple-digit growth within each of the last two years, becoming the spirit-based Iced Tea & Lemonade category leader. Surfside is a leading force in the ready-to-drink category. Surfside was named the #1 top growth spirits brand worldwide from 2022 to 2024 by IMPACT Databank and honored as a 2025 “Growth Brands Awards Rising Star” winner by Beverage Information Group. These honors build on a list of notable recognitions such as Brewbound’s 2024 “Beyond Beer Company of the Year,” VinePair’s 2024 “Next Wave Rising Drinks Brand of the Year” and The Spirits Business’ 2025 “RTD Brand Champion.”
Surfside is owned by Stateside Brands. At 4.5% ABV, Surfside is made with premium vodka and real tea/lemonade with just 2g of sugar, 100 calories and 0 bubbles. Available in 4-packs (SRP: $11.50) and 8-can variety packs (SRP: $22.99), Surfside is a perfect complement for a day at the beach, by the pool, at the baseball game or on the golf course. To learn more, visit www.drinksurfside.com and follow on Instagram @drinksurfside.
About Hudson Westbrook
Hudson Westbrook is a son of Stephenville, Texas, baptized in Red Dirt and raised on George Strait, Turnpike Troubadours, Parker McCollum, Koe Wetzel, and Tracy Lawrence. After a 2024 splash debut with viral first release “Take It Slow,” Westbrook quickly strung together a series of grassroots hits while enrolled at Texas Tech University, including debut Texas radio single and chart-topper, “Two Way Drive,” and debut single to country radio, “House Again.” Revitalizing the organic country he was raised on while refusing to be held down by his roots, Westbrook’s distinct vocal, “traditional country sounds and timeless songwriting” (Billboard) have become his calling card, fully realized on his 17-track debut album, Texas Forever, out now.
Taking the spirit of Texas country music far beyond state lines, Westbrook will open for Parker McCollum, Midland, Eli Young Band, Cole Swindell, and Ian Munsick in 2025, alongside two nearly sold-out headline runs. Amassing over half a billion streams in his first 15 months as an artist, Westbrook was named Billboard’s December Country Rookie of the Month and a 2025 Artist to Watch by Country Now, Holler, The Country Wire, and more. Westbrook started 2025 off strong as SiriusXM The Highway’s newest Highway Find, one of SXM’s all-genre Five for 2025, and one of Spotify’s all-genre 2025 Artists to Watch. Holler puts it simply: "If anyone has made a name for themselves in country in the latter half of 2024, it's Texan singer-songwriter Hudson Westbrook."
