Hello, You’ve Reached Topo Chico Hard Seltzer: Beverage Brand Spring Cleans Your Dusty, Outdated Voicemail and Debuts Refreshing New Creative Campaign. Score a Custom Voicemail Greeting from Ben Schwartz and receive Topo Chico Hard Seltzer this Summer* by Updating Your Phone’s Greeting Message.
CHICAGO [May 7, 2024] – Let’s be real, when was the last time you refreshed the voicemail greeting on your cell phone? Our recent online survey of 1,000 21+ respondents showed that 76 percent do not regularly update their voicemail recording and nearly half (44 percent) haven’t updated their voicemail recording in years.
Topo Chico® Hard Seltzer and actor and comedian Ben Schwartz are here to refresh and spring clean your likely neglected phone greeting by renting out your voicemail message to receive Topo Chico Hard Seltzer this summer.* And the best part? 10 lucky fans of legal drinking age* who’ve rented out their voicemails to Topo Chico Hard Seltzer will also win a personalized voicemail greeting from Ben Schwartz.
Now through Monday, 5/13, visit hellotopochico.com to select your favorite pre-written message to record as your new voicemail. The first 50 entrants each weekday will receive Topo Chico Hard Seltzer this summer (in the form of a $36 payment) and will be entered for a chance to win the grand prize of the Ben Schwartz voice recording.
“When’s the last time you updated your voicemail message? I’m guessing it’s been a minute,” said Schwartz. “That’s why Topo Chico Hard Seltzer and I have partnered up to help people refresh their outdated (and probably cringey) voicemails. And if you’re lucky, you may just get yours updated by me!”
Topo Chico Hard Seltzer is answering the call – quite literally – for refreshment and authenticity in the hard seltzer category with its new creative platform “Hello Topo Chico Hard Seltzer,” led by Mischief, marking the creative agency’s first work for the brand. “Hello Topo Chico Hard Seltzer” heroes moments where everything just feels right, and the only thing missing is something refreshing. The campaign highlights Topo Chico Hard Seltzer’s unique heritage and modern edge in a mix of effortlessly cool English and Spanish creative assets across TVC, OLV, OOH, social, and retail channels.
Topo Chico Hard Seltzer also welcomes hard seltzer fans to say “hello” to its newest flavor, Oasis Cherry, and a refreshed variety pack with a colorful and bold new look to match the flavors inside.
“Our new Cherry Oasis flavor coupled with a refreshing look and authentic creative campaign will help us stand out in the category,” said Brittany Norris, marketing director for Topo Chico Hard Seltzer. “We’re giving drinkers new reasons to say ‘Hello Topo Chico Hard Seltzer,’ just in time for seltzer season.”
The updated Topo Chico Hard Seltzer variety pack of 12-oz cans features four crisp and refreshing flavors: Strawberry Guava, Tangy Lemon Lime, Tropical Mango, and NEW Oasis Cherry. Oasis Cherry and Strawberry Guava are also available in 16 and 24-oz single cans.
Please celebrate responsibly. “Topo Chico” is a trademark of The Coca Cola Company. Topo Chico Hard Seltzer is manufactured, marketed and distributed by Molson Coors Beverage Company. For more information about Topo Chico Hard Seltzer, including innovation news and product locator, visit topochicohardseltzerusa.com and follow @topochicohardseltzerusa on Instagram and Facebook.
*NO PURCHASE NECESSARY. Must be at least 25 years old. Promotion begins at 11:00 AM CT each day starting May 7 – May 10, 2024 & May 13, 2024 and ends each day after the first 50 persons register. Open only to legal residents of 50 U.S. (D.C). See Official Rules for details, including requirement to update your voicemail, odds, prize details & restrictions, at www.HelloTopoChico.com. Void where prohibited. Summer's worth of Topo Chico Hard Seltzer fulfilled as $36 payment.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
