Via Carota Introduces High-End Bottled Craft Cocktails

Via Carota Ready-To-Drink Craft Cocktails

Familiarity with New York City's constantly evolving dining landscape is not a prerequisite for recognizing Via Carota. This charming trattoria in the heart of the West Village, a collaborative effort of business and life partners, as well as James Beard award-winning chefs Jody Williams (from Buvette) and Rita Sodi (from I Sodi), has been consistently bustling since its establishment in 2014. Their highly anticipated cookbook has been on the shelves for a few months now.

Via Carota has gained its reputation for mastering the art of crafting simple yet exquisite Italian dishes such as cacio e pepe, peas and prosciutto, fried rabbit, and wild boar ragu with pappardelle. Their famous insalata verde, so irresistibly delectable, made waves across the culinary world and continues to perplex fans who aspire to replicate it at home.

For those who may never quite recreate Via Carota's traditional Italian fare in their own kitchens, there's now a solution to bring the restaurant's classic craft cocktails to their home bars. Via Carota Craft Cocktails is offering a range of classic cocktails in three distinct categories. Under the negroni family, you'll find the classic negroni and a white negroni. In the martini category, you can choose between the restaurant's signature martini or an espresso variation. Meanwhile, in the bourbon-based cocktail family, you can indulge in Via Carota's signature Manhattan or an Old Fashioned.

Jody Williams aptly states, “Via Carota is a love letter to the moments, big and small, that deserve to be celebrated. We work tirelessly in the restaurant to have our guests taste the soul, the culture, and the emotion infused into every bite of food and sip of a drink.”

These cocktails are ready to pour, making entertaining effortlessly elegant. The packaging, with its beautiful and refined aesthetic, adds a touch of sophistication to any home bar cart. Once the final drop has been savored from the exquisite chevron-patterned heavy glass bottles adorned with hammered gold-topped corks, these attractive vessels can be repurposed to house other bar essentials like homemade bitters or shrubs.

Via Carota Craft Cocktails, available in classic negroni, white negroni, old fashioned, signature Manhattan, espresso martini, and signature martini, can be purchased for $39 per 375-ml bottle, sufficient for four to six cocktails, depending on your pour generosity. Sets of two cocktails, bundled with two cocktail glasses, are offered at $99. Shipping is accessible to most states, and orders over $75 qualify for free shipping. The brand has plans to expand its offerings, introducing more cocktails and formats in the near future.

Rita Sodi expresses her sentiment, saying, “We’ve worked for years to perfect our recipes in the kitchen and behind the bar, and we’re honored that VCCC can take this inspiration and allow consumers to experience the finest craft cocktails, anywhere. We hope you love the cocktails as much as we do.”

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