Vizzy is going all in on pickleball with a stylish and portable solution to crowded courts and allowing fans to play anytime, anywhere.
CHICAGO (May 9, 2024) – Vizzy Hard Seltzer, the Official Hard Seltzer of the Professional Pickleball Association (PPA), is bringing the good vibes and vibrant dual flavors on and off the pickleball court this summer with the debut of their brand new, limited-edition “Quick Pickle” kits.
While pickleball is becoming more popular than ever, the lack of court space is making it more difficult to play with a partner. Vizzy’s “Quick Pickle” kits are a stylish, portable way to carry all of your pickleball essentials - from a net, paddles, and balls, to a refreshing post-game Vizzy.
“Vizzy understands how two flavors can prove to be a perfect match, just like you and your pickleball partner,” said a spokesperson for Vizzy. “With over 36 million pickleball players and only 10K courts across the US*,finding a place to play can take away the fun. Vizzy’s Quick Pickle kits give fans a way to level up their skills or play a quick game anytime, anywhere, and also enjoy a post-match beverage.”
Vizzy Hard Seltzer is serving up two opportunities to get your hands on a limited-edition “Quick Pickle” kit. A limited quantity will be made available for consumers 21+ to purchase on May 13 and May 17 at 9 am ET here for $50, while supplies last.
The “Quick Pickle” kit features:
● A set of Vizzy-branded pickleball paddles
● Three vibrant orange pickleballs in a custom-wrapped sleeve
● Two premium cooling athletic towels
● A four-can custom-made cooler bag to keep your Vizzy cold while you play
● A premium Vizzy-branded tote and matching paddle cover for your gear
● Portable half-court size pickleball net with a carrying bag for easy setup and teardown
● A gift card to purchase a 12-pack of Vizzy Hard Seltzer
Entering the brand’s second year as the official hard seltzer of the PPA, Vizzy is proud to be the title sponsor of the first-ever Vizzy Atlanta Slam (May 13-19, 2024). Fans will see and experience the vibrant, dual flavors of Vizzy Hard Seltzer throughout the tournament at Lifetime Peachtree Corners.
That’s not all. Launching this summer, Vizzy’s new “Flavors That Play Well Together” campaign will showcase just how well Vizzy’s vibrant, dual flavors bring out the best in each other, just like you and your pickleball partner. You’ll see the brand’s new creative campaign everywhere, from the courts to social, digital, out-of-home, retail, and more.
Plus, just in time for summer, look for the return of last year’s fan-favorite: Vizzy’s limited-edition Orange Cream Pop Hard Seltzer - a nostalgic blend of orange and vanilla with a touch of sweetness reminiscent of an orange creamsicle. Orange Cream Pop will return to shelves for the second year in a row and will be available while supplies last.
For additional product information visit vizzyhardseltzer.com and use our product locator to find Vizzy Hard Seltzer near you. You should also follow us on Instagram and Facebook @vizzyhardseltzer and on Twitter @vizzyseltzer.
*According to the 2023 US Pickleball Growth Report
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands in the beverage industry. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
