As RTD suppliers face inventory pressure and limited digital sales infrastructure, AlcPay advances its debut to provide compliance-first e-commerce and retail routing for ready-to-drink cocktails and other bev-alc products.
LAS VEGAS — AlcPay, a Charleston, SC–based technology company, announced it is accelerating the launch of its compliance-focused commerce platform to February 2, 2026, aligning with the Wine & Spirits Wholesalers of America (WSWA) Convention & Exposition. The move comes as suppliers face rising inventory levels, softening demand, and limited access to scalable, compliant e-commerce tools.
While RTD cocktails continue to be one of the fastest-growing segments in beverage alcohol, suppliers remain constrained by state-by-state regulations that limit direct digital sales and consumer engagement. As a result, many brands lack the infrastructure to generate digital demand and route compliant orders through licensed retail partners.
AlcPay was developed to address this gap by enabling compliant online and in-store fulfillment while preserving the role of licensed retailers and distributors.
Compliance-First Infrastructure for RTD Brands
The platform allows RTD suppliers to activate digital commerce campaigns, route compliant transactions through retail partners, and consolidate performance data across sales, marketing, and operations.
Key platform capabilities include:
• Compliance-first e-commerce and retail routing
• POS sourcing and retail account lead generation
• Unified sales, marketing, and performance analytics
• Digital marketing and influencer-led commerce tools
• AI-powered insights to support faster decision-making
Industry Response
Early demonstrations of the platform have drawn interest from beverage operators seeking new ways to move inventory and engage consumers digitally.
Charlie Rodman, CMO of No Sleep Beverage, commented: “AlcPay is one of very few platforms I’ve seen that efficiently consolidates a brand’s data in one place. What stood out is that it’s built as a true one-stop solution for suppliers—bringing together sales, marketing, compliance, and data in a way the industry hasn’t really had access to before.”
Debut at WSWA 2026
AlcPay will officially debut at the WSWA Convention & Exposition, February 2–4, 2026, where brands, distributors, and retailers can view live demonstrations and discuss how compliant digital infrastructure can support inventory movement and demand generation.
About AlcPay Ltd.
AlcPay is a compliant alcohol e-commerce, payments, and digital marketing platform designed to help beverage alcohol brands, including ready-to-drink cocktail suppliers, increase sales velocity, modernize consumer engagement, and operate efficiently within regulatory frameworks. For more information or to schedule a demonstration, visit https://www.alcpayapp.com
