Dallas-based cocktail brand reports more than 350% retail expansion as retailer velocity nearly triples and consumer tastings drive approximately 90% purchase conversion
DALLAS, Texas — As consumers become increasingly selective about what goes into their glass, Avenue 8 Cocktails is building momentum around a simple premise: the next generation of ready-to-drink cocktails will need to deliver more than convenience.
The Dallas-based premium cocktail brand has expanded its Texas retail footprint by more than 350% since the end of 2025, growing beyond its initial Dallas-Fort Worth base into Houston, Austin and additional Texas markets.
But the more telling growth is happening within those accounts. Retailer velocity has nearly tripled since 2025 as the brand gains traction at the shelf. At consumer tastings, Avenue 8 is also seeing approximately 90% tasting-to-purchase conversion.
For founder Tiffany Jones, those numbers reflect something larger than the growth of a young brand. They point to a consumer whose expectations for alcohol are changing.
“Consumers have become incredibly sophisticated about what they eat, what they put on their skin and the ingredients in the products they bring into their homes,” said Jones. “Alcohol shouldn’t be the exception. People are turning the can around, reading the label and asking better questions about what they’re drinking.”
Jones founded Avenue 8 after seeing a disconnect between the increasingly discerning consumer and what she was finding in the canned cocktail aisle. She wanted the convenience of an RTD without giving up the quality, ingredients or experience she expected from a premium cocktail.
The result is a line of spirit-based, lightly sparkling cocktails made with organic spirits and organic fruit juices, with no added sugar, artificial sweeteners, artificial colors or preservatives. Each 12-ounce cocktail is 8% ABV and is available in three flavors: Blood Orange & Yuzu Paloma, made with 100% agave spirit; Pear & Ginger Vodka; and Strawberry Lemonade Vodka.
Avenue 8 is intentionally positioned at the super-premium end of the RTD category. Rather than competing with hard seltzers or chasing price-driven volume, the brand is targeting consumers who have traditionally gravitated toward premium wine, spirits and cocktails but increasingly want the ease of a ready-to-drink format without compromising on what is inside the can.
“There is a consumer standing in the alcohol aisle today who doesn’t believe choosing convenience should mean lowering her standards,” Jones said. “She wants great taste, real ingredients and a product that feels considered. We built Avenue 8 for her.”
That proposition is gaining traction despite a deliberately selective approach to distribution. Avenue 8 is focused on building density and consumer demand in Texas rather than pursuing door count for the sake of growth, prioritizing retailers and markets where its premium positioning aligns with the consumer.
“We don’t need to be everywhere,” Jones said. “We want to be in the right places, build the brand thoughtfully and create real consumer pull. Growth for us isn’t simply about adding doors. It’s about what happens after we get on the shelf.”
The brand’s early momentum has also earned industry recognition, including six spirits-industry awards, a Double Gold medal at the 2025 San Francisco World Spirits Competition and recognition as Best New RTD.
But Jones believes the larger opportunity extends beyond Avenue 8. As consumers bring expectations shaped by food, beauty and wellness into the alcohol aisle, she sees transparency becoming increasingly important to how premium alcohol brands earn consumer trust.
“Transparency shouldn’t be revolutionary. It should be expected,” Jones said. “Consumers deserve to know what they’re drinking. Our goal is to prove that convenience, great taste and higher standards can all exist in the same can.”
About Avenue 8 Cocktails
Avenue 8 Cocktails is a female-founded, Dallas-based premium cocktail company creating organic, spirit-based cocktails with label transparency and elevated design. Made with organic spirits and fruit juices and without added sugar, artificial sweeteners, artificial colors or preservatives, Avenue 8 offers a modern alternative for discerning consumers seeking convenience without compromise.
Avenue 8 Cocktails are 8% ABV and available in Blood Orange & Yuzu Paloma, Pear & Ginger with Vodka and Strawberry Lemonade with Vodka at select Texas retailers and online.
For more information, visit drinkavenue8.com.
Media Contact
Avenue 8 Cocktails
Dallas, Texas
hello@drinkavenue8.com
