About RTD Magazine

The Journal Of Record For The Ready-To-Drink Industry

At RTD Magazine, we believe that the "Ready-to-Drink" (RTD) revolution is more than just a convenience trend—it is a sophisticated evolution of the spirits industry. Our mission is to provide the definitive editorial voice for this rapidly expanding category, offering professional analysis, rigorous product testing, and reporting on the brands and innovations shaping the future of portable cocktails.

RTD Magazine is the editorial heart of a larger RTD media group dedicated to exploration and excellence in the alcoholic beverage industry. Our authority is amplified by our partnership with our sister site, ReadyToDrinkCocktails.com.

The RTD Media Ecosystem: Expertise Meets Discovery

Leveraging a deep background in product testing and industry awards, RTD Magazine serves as the bridge between the producer and the discerning consumer. We move beyond the label to evaluate the liquid, the craft, and the technical integrity of every product we feature.

This unique ecosystem allows us to provide a level of insight that traditional media outlets cannot match:

The Living Catalog

While we provide the editorial and reviews here at RTD Magazine, we power the industry's most comprehensive, searchable ready-to-drink cocktail directory of products at ReadyToDrinkCocktails.com.

Product-Driven Reporting

Our trending news is informed by the real-time information and product aggregation from our catalog, ensuring our editorial content is rooted in market reality.

Professional Synergy

We utilize a unified "RTD Editorial Team" to oversee both platforms. This ensures that a product reviewed in our magazine is categorized with technical precision in our directory, providing a seamless transition from discovery to evaluation.

Our Editorial Pillars

To maintain our status as an industry authority, RTD Magazine operates under three core principles:

Unbiased Evaluation

Our reviews are conducted through a standardized sensory evaluation process. Whether it is a spirits-based classic or a malt-based innovator, we evaluate every product on its own merits, focusing on balance, accuracy, and appeal.

Industry Advocacy

We are committed to highlighting the creators, distillers, and innovators who are pushing the boundaries of the RTD category. Through our exclusive interviews and features, we give a voice to the leaders of the movement.

The RTD Magazine Awards

Our annual awards program is the culmination of our year-round on-demand RTD cocktail testing. We identify the "best-in-class" products that set the benchmark for the entire industry, providing winners with a platform to reach a national audience.

Professional Collaboration

RTD Magazine is more than a publication; it is a resource for the entire ready-to-drink alcoholic beverage trade. We work closely with brands and their partners to ensure that the RTD category continues to move toward a standard of quality and continuing innovation.

Brands & Producers: If you have news to share, please submit a press release using our custom form. To inquire about our on-demand product testing, reviews, and awards programs or to request an interview, please contact us for more information.

Product Discovery: To explore our complete, live catalog of hundreds of products, visit us at our sister site, ReadyToDrinkCocktails.com.