Today, the creators of Betty Buzz, the renowned sparkling beverage brand, have unveiled Betty Booze, a novel range of gourmet low-alcohol sparkling cocktails.
Founder Blake Lively shared her thoughts, stating, "These are the recipes I've been making for loved ones for years. But I have 4 kids now. And I'm tired. So here they are in a can. Enjoy. Responsibly…ish."
The introduction of Betty Booze is a vital component of the company's broader expansion strategy, aimed at captivating fresh audiences and occasions while redefining the norms of taste in the realm of sparkling beverages – and beyond.
Andrew T. Chrisomalis, Co-Founder and Chairman of Betty B Holdings, emphasized their unwavering commitment to quality, remarking, "When it comes to quality, we're absolutely uncompromising. Whether it's Buzz or Booze, everything we make is real and delicious. The early success of Betty Buzz proved people expect more from what they drink. And we're going to be the beverage company to serve it to them."
Betty Booze makes its debut with three sparkling cocktails, meticulously crafted from the freshest fruits, spices, herbs, and premium spirits:
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Sparkling Tequila with Lime Shiso: Effervescent Tequila, complemented by lime and shiso notes. Meticulously crafted with only sparkling water, premium tequila, and real juice, boasting no artificial flavors, colors, or sweeteners.
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Sparkling Tequila with Oak Smoked Lemonade: A sparkling blend of Tequila lemonade infused with warm oak, a hint of orange, and a dash of butter extract. The inclusion of butter, a well-guarded secret, imparts a distinct smoothness to the drink. Crafted with only sparkling water, premium tequila, and real juice, and like the others, devoid of artificial additives.
- Sparkling Bourbon with Apple Ginger Sour Cherry: This combines Sparkling Bourbon with the crisp flavors of apple, a kick of ginger, and a dash of sour cherry. Crafted with only sparkling water, premium bourbon whiskey, and real juice, ensuring there are no artificial flavors, colors, or sweeteners.
Betty Booze is conveniently available in 4-packs of 12 oz recyclable cans, offering a 4.5% ABV in each 355ml can, and is priced at $14.99 SRP.
