Elizabeth City, NC – Bourbon Water, a new premium ready-to-drink cocktail made with real straight bourbon whiskey from Bardstown, KY, has officially launched direct-to-consumer pre-orders, making the brand available to consumers in 46 states.
Unlike many canned alcoholic beverages on the market, Bourbon Water is built around one simple philosophy… start with exceptional bourbon. Every can is made with premium bourbon aged three years before being blended to create a lighter, smoother drinking experience without losing the character bourbon enthusiasts appreciate. The bourbon features a traditional mash bill of 74% corn, 18% rye, and 8% malted barley delivering the balanced flavor profile expected from authentic Kentucky bourbon.
Bourbon Water is not a hard seltzer, malt beverage, or bourbon-and-cola. Instead, it offers a refreshing alternative designed for consumers who enjoy bourbon but want a convenient, ready-to-drink option for the lake, beach, golf course, backyard gatherings, tailgates, fishing and everyday occasions.
The launch represents more than a year of product development and collaboration to create a ready-to-drink cocktail that stays true to bourbon while introducing the spirit to a broader audience. Every decision… from the bourbon itself to the finished package… was made with the goal of creating a premium product worthy of the bourbon category.
“We didn’t want to create another flavored canned cocktail,” said Emily Pugh, Co-Founder of Bourbon Water. “We wanted to create something that starts with real bourbon and lets that quality shine through. Bourbon Water was built for people who love bourbon, but also for those who may have been intimidated by drinking it neat or on the rocks.”
Co-Founder Dan Babiy added, “Bourbon has always been about craftsmanship and tradition. Our goal was never to replace that tradition… it was to create a new way to enjoy it. We believe there is room for innovation while still respecting what makes bourbon special.”
Consumers can now reserve Bourbon Water through the company’s direct-to-consumer platform while the brand continues expanding distribution opportunities with retailers, distributors and partners across the United States. Early customer feedback has highlighted Bourbon Water’s smoothness, drinkability, and authentic bourbon character.
For more information or to reserve Bourbon Water, visit www.drinkbourbonwater.com
About Bourbon Water
Bourbon Water is a premium ready-to-drink bourbon cocktail crafted with real three-year-aged straight bourbon whiskey from Bardstown, Kentucky. Founded by Emily Pugh and Dan Babiy, the company was created to offer bourbon lovers a lighter, more approachable way to enjoy authentic bourbon without compromising the quality, craftsmanship, or heritage of America’s native spirit.
