The world's leading independent alcohol-free spirits brand is launching an award-winning range of ready-to-drink sugar-free, calorie-free cocktails that deliver on taste with none of the hangovers from traditional RTD
London / New York: CleanCo, the world’s leading independent alcohol-free spirits brand, today announces the launch of its range of ready-to-drink Clean Cocktails, bringing the craft, flavour, and finish of its award-winning 0.0% ABV spirits to crack-open-anywhere cocktail cans.
Designed for BBQs, festivals, picnics, parties and late nights with zero repercussions, the new RTD range gives drinkers a lighter way to enjoy classic, well-loved cocktails free from alcohol, calories or compromise.
Made from natural flavourings and free from artificial sweeteners, the Clean Margarita, Clean Mojito, Clean G&T and Clean Italian Spritz each contain fewer than 5kcal per 250ml can, whilst delivering the taste and ritual of a traditional alcohol fuelled cocktail without the hangover or hidden sugars so many RTD house.
The launch lands at a pivotal moment for the alcohol-free movement. The category is forecast to grow by 36% between 2024 and 2029, while alcohol-free RTDs are set to be the fastest-growing format, with volume CAGR of 10% through 2028 (IWSR, January 2026).
The category trajectory reflects the seismic shift in consumer behaviour, as drinkers are choosing flexibility over fixed labels, moving between alcohol and alcohol-free drinks depending on the occasion. NielsenIQ data from 2026 shows that 93% of non-alcohol buyers also purchase alcoholic drinks, while “zebra striping”, alternating between alcoholic and non-alcoholic serves, has become mainstream on both sides of the Atlantic.
Billy Paretti, CEO, CleanCo said “This is a major moment for CleanCo, and it comes just as summer drinking is getting started – traditionally a period of high alcohol consumption. CleanCo has always been about making alcohol-free drinking feel as good as drinking traditional cocktails, and RTDs have changed the way drinkers consume on a global scale. More people want great flavor and a proper serve, without having to choose between the occasion and possible repercussions, either that day or the following.
“This launch takes us beyond the bottle and into more of the moments where people are drinking. It’s a big step for the brand, and one that brings us closer to our ambition: making alcohol-free a normal, easy and genuinely enjoyable choice, wherever people are drinking.
The convenience factor of cocktails-in-can format present is an exciting next step for us. Finally, you don’t need a bar, a shaker or a fully stocked drinks cabinet to enjoy a Clean Mojito or Margarita. Whether serving at a BBQ, dropping them into a festival bag, sharing at a party or stocking up the fridge our range of CleanCo cocktails are there for that moment you want a drink that’s grown-up, convenient and genuinely guilt free.”
As consumption habits shift so does the awareness and consideration consumers are giving to the ingredients and benefits of their preferred drinks. NielsenIQ data from 2025 shows that 58% of Americans say they are drinking less to improve their physical health, while 47% are doing so as part of a wider lifestyle change. Across the Atlantic research from insight consultancy KAM, in partnership with leading UK charity Drinkaware, highlighted that there is a 29% reduction in how often users of GLP-1 drugs consume alcohol, signalling a significant shift in drinking behaviour across the UK of health-conscious consumers.
Spencer Matthews, founder of CleanCo, said: “When I launched CleanCo, the ambition was to build an alcohol-free brand that could have a positive impact on people making healthier decisions around cocktail consumption, without compromising on taste or social experience. Our CleanCo Cocktails not only taste great but they’re alcohol-free, sugar-free, and calorie-free. No compromise. Zero repercussion. You can be fully present, fully social, and wake up the next morning ready to go again. That's not a sacrifice. That's just smarter living.”
The CleanCo RTD Cocktail range will make its global debut at Bar Convent Brooklyn, the leading international bar and beverage trade show, from 9 - 10 June, where visitors will be the first to taste the NPD alongside the core alcohol-free spirit range in the Brand Pavillion. Alongside attending BCB, CleanCo founder and Guinness World Record Holder Spencer Matthews will host a CleanCo run club and happy hour in partnership with Soft Bar + Cafe, Williamsburg on Tuesday 9th June, bringing a first taste of the CleanCo cocktail range to New York’s highly engaged alcohol-free community. The move marks a significant statement of intent for the brand’s expansion in the market, where moderation and an increased consideration of sugar consumption continue to shape drinking habits.
Echoing the same approach in the UK, CleanCo will be the official alcohol-free spirit sponsor of LeBlanq Joyride Festivals 2026 and partner with Rock Oyster Festival this summer. The new RTDs will be available across both events targeting high octane experience seekers and self-improvers.
Available in four iconic cocktails, each 250ml / 8.45 fl oz:
- CleanCo Clean Margarita 0.0% ABV: A bright, tangy blend of CleanCo Clean T 0.0%, lime and salt
- CleanCo Clean Mojito 0.0% ABV: A refreshingly zesty blend of CleanCo Clean R 0.0%, lime and mint
- CleanCo Clean G&T 0.0% ABV: A fresh, balanced blend of CleanCo Clean G 0.0% and premium tonic water
- CleanCo Clean Italian Spritz 0.0% ABV: A bittersweet, citrus-led blend of CleanCo Clean G 0.0%, citrus and botanicals
The RTDs launch early-summer across CleanCo website, Amazon and TikTok Shop. CleanCo 4 x 250ml pack RRSP $16.99 US / £8.00 UK.
About CleanCo:
CleanCo is the world’s leading independent alcohol-free spirits brand. Founded in 2019 by Spencer Matthews, with CEO Billy Paretti at the helm, CleanCo has built a portfolio spanning Clean T (Tequila), Clean G (Gin), Clean R (Rum), Clean V (Vodka) and Clean W (Whiskey), crafted to deliver the flavour, ritual and experience of full-strength spirits, at 0.0% ABV. Award-winning across Great Taste, IWSC, and the New York and San Francisco International Spirits Competitions, CleanCo operates across the UK and US with over 5,700 UK distribution points and 14,000 in the US. CleanCo believes in a world where everyone can drink on their own terms — with the freedom, flavour and fun to live life wide awake.
