Premier spirit-based RTD brand brings total footprint to 15 states, locking in key distribution across Georgia and major Tennessee markets.
Virginia Beach, VA -- Coastal Cocktails, the spirit-based RTD brand from Tarnished Truth Distilling Company, today announced statewide distribution agreements in Tennessee and Georgia with Georgia Crown Distributing Company and Tennessee Crown Distributing. Tennessee launched in late July while Georgia is following a statewide launch in September. The two states bring the brand’s footprint to 15 states.
The Tennessee rollout will prioritize the state’s four major metros, Memphis, Nashville, Chattanooga and Knoxville, with off-premise and on-premise placements building to full statewide coverage. Georgia launches statewide with a focus on Savannah, Macon, and Atlanta metro areas. Both markets will launch with a focused SKU lineup, with additional flavors and pack formats to follow as distribution builds.
The partnerships place Coastal Cocktails inside one of the Southeast’s most established wholesaler networks that started with Georgia Crown Distributing Company. The alignment gives the brand scaled chain and independent coverage in two states where spirit-based RTDs are among the fastest-growing segments in beverage alcohol.
“Tennessee and Georgia were the natural next step in our Southeast build-out,” said Andrew Yancey, founder and president of Tarnished Truth Distilling Company and Coastal Cocktails. “These are large, sophisticated markets where the consumer has clearly moved toward real-spirit RTDs, and Crown gives us the execution muscle to compete for placements from day one. Our playbook is proven: build velocity in the major metros first, then widen the base.”
“Coastal Cocktails is the kind of brand that makes an immediate impression—the quality, the story, and the packaging all speak for themselves,” says the joint distribution team behind Georgia Crown and Tennessee Crown. “Georgia Crown and Tennessee Crown are thrilled to bring this one-of-a-kind RTD line to our markets and give our accounts access to something truly special.”
Coastal Cocktails are produced in Virginia Beach using spirits distilled by Tarnished Truth. The launch lineup for Tennessee features multiple SKUs: Orange Crush, Cucumber Collins, Blackberry Bramble, Vodka Cranberry, Grape Transfusion, along with multiple Variety Packs. While in Georgia, the launch will feature Orange Crush, Cucumber Collins, Grape Transfusion, Peach Punch and multiple Variety Packs. Since launching in 2021, the brand has posted consistent year-over-year case growth across its distribution network.
Additional market launches are planned throughout 2026-2027.
Distributor and retail inquiries: Jarrod Lord, VP of Sales and Marketing, Jarrod@tarnishedtruth.com
About Coastal Cocktails
Coastal Cocktails is a line of premium canned cocktails made with real spirits distilled by Tarnished Truth Distilling Company in Virginia Beach, Virginia. Built around the flagship Orange Crush, the lineup includes Vodka Cranberry, Blackberry Bramble, Grape Transfusion, Mango Crush, Cucumber Collins, Peach Punch, Whiskey Lemonade and seasonal releases, along with Sunset and Tropical variety packs. Launched in 2021, the brand has grown into one of the fastest-expanding spirit-based RTD lines on the East Coast. Learn more at CoastalCocktails.com.
About Tarnished Truth Distilling Company
Tarnished Truth Distilling Company is an award-winning craft distillery in Virginia Beach, Virginia, and the first distillery in the country located inside a fully operational hotel, the historic Cavalier. The distillery produces bourbon, gin, vodka and specialty spirits, and welcomes more than 10,000 guests annually for tours and tastings. Learn more at TarnishedTruth.com.
