The leading ready-to-drink cocktail brand teams up with Parker Posey to redefine summer hosting with its fan-favorite Cutwater Long Island Iced Tea—because nobody wants to play bartender at their own party
Key Facts
- Cutwater, the #1 spirits-based canned cocktail brand*, has partnered with actor Parker Posey to launch "The Longest Island" creative campaign, celebrating the kitchen island, where every great party inevitably ends up.
- The campaign spotlights Cutwater's ready-to-drink Long Island Iced Tea (13% ALC./VOL.) and "The Parker Pour"— an effortless, camera-ready serving method of pouring the cocktail over crushed ice with simple garnishes.
- Because every party needs an island to gather around, Cutwater is launching a national sweepstakes offering a $10,000 cash prize to help one lucky winner upgrade their kitchen island or home hosting setup, alongside a year’s worth of Cutwater Long Island Iced Teas.
SAN DIEGO, CA – Cutwater, the #1 spirits-based canned cocktail brand*, is launching "The Longest Island," a delightfully playful new creative campaign starring iconic actress Parker Posey and Cutwater’s Long Island Iced Tea (13% ALC./VOL.). Together, Cutwater and Posey are out to prove that serving up a curated, elevated vibe doesn't require hosts to spend their entire night trapped playing amateur mixologist.
To toast the spot where every great party inevitably ends up, Cutwater is officially crowning the kitchen island as the ultimate stage for summer gatherings with its new campaign, 'The Longest Island.' Celebrating this hub as the heart of summer entertaining, the campaign proves that any host can effortlessly elevate their gathering simply by knowing which can to crack open. It trades the hassle of buying endless ingredients, shaking, and squeezing for a perfectly mixed Long Island Iced Tea, crafted with Cutwater’s own premium spirits.
Parker Posey said: "Let's be honest, the kitchen island is the heart of every party — but just like summer, it never feels quite long enough. I partnered with Cutwater to build "The Longest Island,” because when a perfectly mixed can of Cutwater is doing all the heavy lifting, I can officially resign from my amateur bartending duties, gather around the island, and reclaim my rightful place as the life of the party – because a great host should be setting the vibe, not serving it.”
Parker’s Signature Pour
To help fans achieve that exact level of carefree entertaining, she is introducing her signature serving style. "The Parker Pour" proves that an incredibly easy serve can still be undeniably delicious – and camera ready! By simply pouring a perfectly mixed Cutwater Long Island Iced Tea over crushed ice into a glass and adding a dramatic garnish, anyone can elevate their hosting game with zero effort, just like Parker.
Steve Wolf, Vice President of Marketing, Beyond Beer at Anheuser-Busch said: “Parker Posey’s signature wit and effortless style made her the absolute perfect partner for The Longest Island campaign. Her confidence truly embodies the mindset all good hosts should have and challenges the idea that great hosting has to be complicated. Parker naturally shows people that with our bar-quality Cutwater Long Island Iced Tea, you can skip the pre-party scurry, and still deliver a fabulous, effortless summer gathering.”
Chance to Win A Longer Island
To help hosts bring this elevated entertaining dream to life, Cutwater is launching a national sweepstakes giving one lucky winner a $10,000 cash prize to upgrade their kitchen island or home hosting setup, alongside a year’s worth of Cutwater Long Island Iced Teas. To enter for a chance to win and give their island the upgrade it deserves, fans who are 21+ simply need to visit @cutwaterspirits on social media to follow the brand, and comment #CutwaterLongestIsland and #Sweepstakes.
Cutwater Long Island Iced Tea
Cutwater Long Island Iced Tea features four award-winning spirits with citrus notes and a splash of cola in one perfectly mixed can. Delivering a bar-quality cocktail with zero measuring required, it offers a brilliantly simple way to sip and share this season. The ready-to-drink beverage is available in four-packs of 12-ounce cans nationwide.
Parker’s Guide to Hosting Like a Pro, Even If You’re Not
- Be a host, not a bartender. Making a Long Island Iced Tea from scratch is what I call an afternoon project. Instead, master "The Parker Pour": simply pour a Cutwater Long Island Iced Tea over ice, add an orchid and starfruit garnish, and spend that extra time chatting with guests around the brie.
- Put the snacks and drinks where people naturally gather and let everyone orbit the island. The party always ends up in the kitchen anyway.
- Don’t overdo the menu. One good drink, snacks everywhere, little bowls of things. That’s hosting.
- Keep the dip warm. People may wander around the house, but somehow they always come back to the stove. A warm dip has incredible powers of persuasion.
- Put everything where people can reach it. Ice, napkins, snacks. If guests can help themselves, they'll feel at home and you'll actually get to enjoy your own party.
- If something goes wrong, pretend it’s intentional. Too dark? “Moody.” Eclectic playlist? “Curated.” Burnt appetizer? “Rustic.”
- Always have enough for the unexpected guest. There's usually one, and they're often the most entertaining person at the party.
- Stick around for cleanup. The best conversations happen after the party is over. You're stacking plates, someone is drying glasses, and suddenly you're talking about life. Save a Cutwater Long Island Iced Tea for cleanup—you'll want to linger.
About Cutwater
Cutwater, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its lineup of 20+ canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category. A key part of Anheuser-Busch's iconic line-up of brands, Cutwater operates from a 50,000-square-foot distillery and production facility, which includes a world-class tasting room and restaurant. To date, Cutwater has earned over 3,500 awards across its portfolio of products and is distributed in 50 states. Learn more at www.CutwaterSpirits.com or follow @cutwaterspirits on Instagram, X and Facebook.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
*Circana TUS HB Geo Latest 52 Weeks Ending 7/12/26
