Phusion Projects Does It Again, Setting Record Highs with Four Loko’s #1 Innovation Flavor “CAMO” & Tetra Pack Expansion
CHICAGO, IL – Phusion Projects, the company behind Four Loko and Mamitas, is closing out 2025 strong in a challenging year for bev-alc as a leader in flavored malt beverage innovation, with new products and continued growth across the company portfolio. Following the successful rollout of Four Loko CAMO and all new Tetra release (soon to be “REMIX”), one of the fastest-growing new entries in the FMB category, Phusion is expanding into new markets and setting the stage for what’s to come in 2026 with the launch of Four Loko JACKPOT and new REMIX flavor DREAMSICLE hitting shelves in 2026.
Four Loko wraps up 2025 with the brand’s fourth consecutive year releasing the #1 best-selling new FMB single-serve item. The top performing skus include Four Loko USA, Sour Apple, Gold, Jungle Juice, & CAMO. Looking ahead, Phusion is preparing to unveil additional new products set to release in 2026 that will deliver on the next phase of the company’s FMB dominance.
JACKPOT will bring fans a Strawberry Daiquiri flavor profile, stuffed into a 24oz, 13.9% alc/vol can. Following the $185B+ gambling spend in 2023 and a 36% growth forecasted by 2028, the US is gambling and Four Loko is taking a bet on its cultural impact.
DREAMSICLE joins Four Loko’s REMIX lineup, with flavors Blue Razz Smash and Tropic Thunder, which was first introduced in 2025.
Key Insights:
- Four Loko CAMO launched as the #1 New Single-Serve FMB (inclusive of all single serve container sizes) in America, outpacing select competitors and continuing to drive a crowded ready-to-drink (RTD) space.
- CAMO marks 4 consecutive years of single serve innovation dominance as the 2025 #1 FMB single serve Innovation flavor - joining Four Loko USA, Sour Apple, Gold, Jungle Juice.
- Four Loko’s total brand sales up +28% since 2021
- Launch of Four Loko Tetra Pak (REMIX), an uncarbonated, agave wine-based drink in Blue Razz Smash and Tropic Thunder. Tetra (REMIX) will expand to 14 states with two new flavors:
- Current states: TX, AL, IL, OH, IA, TN, GA, OK, OR, WA
- Expansion 2026: CA, FL, NC, SC
- New flavor in Q2 2026: DREAMSICLE
- Partnerships and collaborations include FaZe Clan, Live Nation’s Rolling Loud, EDC, Awful Lot of Cough Syrup and more.
About Four Loko
Four Loko is a global brand driven by bold ideas and relentless creativity. Since its launch in 2005 by Phusion Projects, Four Loko has become a leader in the flavored malt beverage category. From its origins as a bold idea among friends to a global phenomenon, Four Loko is now available in over 40 countries and at major retailers like Walmart, Seven-Eleven, and Circle K across the United States.
Four Loko remains resilient, fearless, and unapologetically fun as the leading brand fueling unforgettable nights and creating epic stories. Here’s to living life boldly.
For more information, visit us at https://fourloko.com.
About Phusion Projects
Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide and housing a portfolio of brands including Four Loko, Four Loko Pregame, and Mamitas Tequila Seltzer. Phusion’s commitment to innovation and boundary-pushing extends beyond its products to its company culture, where creativity thrives and partnerships flourish.
Phusion Projects continues to set new standards in the beverage industry while staying true to its mission of creating the next big thing for drinkers worldwide.
For more information, visit us at www.phusionprojects.com.
