Canned cocktail lineup available in four flavors: fruit punch (The GOAT), lemon-lime (Cleat Chaser), strawberry-lemonade (Cinderella Story) and grape (The Closer)
ATHENS, Ga. – The GameDay brand is back, and it’s bringing a whole new level of energy to football season with GameDay Spiked premium canned vodka cocktails. A spirits brand built specifically for the 200 million+ sports fans in the U.S., GameDay is now part of the TAG Reserve Spirits portfolio. Plus, GameDay Spiked is now the official canned cocktail of the Georgia Bulldogs through a partnership with University of Georgia Athletics.
The GameDay brand first made its name with GameDay Vodka, an award-winning, six-times-distilled, gluten-free, American-made vodka, which now serves as the foundation for GameDay Spiked. The canned cocktails come in four game day-inspired flavors: fruit punch, dubbed The GOAT; lemon-lime, named Cleat Chaser; strawberry-lemonade, called Cinderella Story; and grape, aka The Closer. Each 12-ounce can is lightly carbonated and made with real fruit juice. GameDay Spiked is 5% ABV, has 99 calories, is gluten-free and contains no added sugar.
The Georgia partnership carries personal weight for the brand. It's a full-circle moment for Alex Wood, a former Bulldogs baseball standout, 12-year major league pitcher and 2020 World Series champion with the Los Angeles Dodgers. Wood is co-founder and strategic advisor to TAG Reserve Spirits, which added the GameDay brand to its portfolio in January 2026.
"UGA is where I became who I am, on and off the field," Wood said. "Having GameDay Spiked stand alongside the Bulldogs means something personal to me, and I can't wait for fans in Athens to see it for themselves. Dawg Nation, here's to you."
"TAG Reserve Spirits builds around brands that already mean something to people, and GameDay has meant something to sports fans since day one," said Ryan Tripp, chief executive officer of TAG Reserve Spirits. "GameDay Spiked is the brand at its best, a premium canned cocktail made for the way fans actually celebrate, and standing alongside Georgia Athletics is exactly where it belongs."
GameDay creator Zach David oversees brand development and operations for GameDay Spiked within the TAG Reserve Spirits organization.
The partnership gives GameDay a prominent presence throughout the Georgia football season. The brand's standard eight-pack includes two cans of each flavor, while a Georgia Bulldogs-branded variety pack gives Dawg Nation another way to bring GameDay Spiked to the tailgate. GameDay also offers 16-ounce cans in every flavor, ideal for grab-and-go occasions.
Two flavors, The GOAT and The Closer, will be available at University of Georgia football games throughout the season, with GameDay on-site at every home game at Dooley Field at Sanford Stadium, offering merchandise and connecting with fans 21 and over.
GameDay Spiked is now available at major retailers throughout Georgia and South Carolina, with additional states rolling out in the coming months. In Georgia, the brand is distributed by Savannah Distributing Company, which brings a statewide sales operation and strong relationships in Athens. In South Carolina, distribution is handled by Morales Beverage Group of South Carolina.
For more information, visit GameDaySpirits.com and follow GameDay Spirits on Instagram at @GameDayVodka and @GameDaySpirits (starting Sept. 12, 2026).
About GameDay Spiked
GameDay Spiked is a premium lineup of ready-to-drink vodka cocktails from GameDay Spirits, a spirits brand built for the more than 200 million+ sports fans in the U.S. Originally launched in 2020 with GameDay Vodka, the brand's award-winning, six-times-distilled, gluten-free, American-made vodka serves as the foundation for GameDay Spiked. Available in four flavors: fruit punch (The GOAT), lemon-lime (Cleat Chaser), strawberry-lemonade (Cinderella Story) and grape (The Closer), GameDay Spiked is lightly carbonated and made with real fruit juice. Each 12-ounce can is 5% ABV, has 99 calories, is gluten-free and contains no added sugar. GameDay Spiked is part of the TAG Reserve Spirits portfolio, which added the GameDay brand in January 2026. For more information, visit GameDaySpirits.com and follow GameDay Spirits on Instagram at @GameDayVodka and @GameDaySpirits (starting Sept. 12, 2026).
About TAG Reserve Spirits
TAG Reserve Spirits is an Atlanta-based spirits company that acquires, rebuilds, and grows craft beverage brands. Its portfolio includes Bradshaw Bourbon, Campesino Rum, GameDay, Tribini, and Saint Cloud Bourbon. The company operates its own sales, marketing, and compliance infrastructure and is backed by The Acceleration Group, a specialty finance firm focused on the craft spirits industry. TAG Reserve Spirits is a member of the Distilled Spirits Council of the United States. Learn more at tagreservespirits.com.
