New LemonADE Variety 12-Pack and 24oz Strawberry LemonADE arrive nationwide in the U.S. and Canada in February 2027
ORANGE COUNTY, Calif. – Happy Dad has announced its new Hard LemonADE lineup, launching nationwide across the United States and Canada in February 2027.
Beginning in February 2027, the Happy Dad Hard LemonADE Variety 12-Pack will feature four 12oz flavors: Strawberry LemonADE, Pink LemonADE, Mango LemonADE and Blueberry LemonADE. Happy Dad will also launch Strawberry LemonADE in a single 24oz can. The non-carbonated lineup debuts under the new campaign, “All Heart. All LemonADE.”
TAKING ADE BACK TO ITS ROOTS
While many emerging ADE brands are built around sports-drink-inspired flavors, Happy Dad is taking ADE back to its roots with LemonADE, the original “-ade” flavor.
“ADE is becoming a real category with consumers, retailers and distributors. Most brands are approaching it through sports-drink-inspired flavors. Happy Dad is taking ADE back to its roots with LemonADE, the original ‘-ade.’” - Sam Shahidi, CEO/Co-Founder
The launch also expands Happy Dad’s connection with today’s legal-drinking-age Gen Z consumer, giving the brand another platform across retail, social media, entertainment and live experiences.
PROVEN DEMAND
Happy Dad enters the national LemonADE launch with an established business and accelerating consumer demand. Across its existing 12-pack and 24oz Lemonade business, the brand generated more than $5.0 million in national retail sales over the latest 52 weeks, according to NIQ Total US FMCG + Liquor + Convenience for the 52 weeks ending August 29, 2026.
Over the latest 13 weeks, Happy Dad Lemonade ranked #10 among hard Lemonade brands by volume and #5 in volume velocity among the segment’s 20 largest brands. At Target, Happy Dad ranked #3 among Lemonade brands by velocity over the latest 52 weeks.
Nearly 63% of Happy Dad Lemonade's latest 52-week volume was generated in the most recent 13 weeks alone, giving the brand an established and accelerating consumer base heading into the national rollout.
The 2027 launch will also continue Happy Dad’s partnership with Realtree following the success of the collaboration in 2026. Realtree will remain a central part of the LemonADE platform as the lineup expands nationally.
THE HAPPY DAD FORMULA
Happy Dad Hard LemonADE’s 12oz lineup features No Bubbles, 1g of sugar, 100 calories, gluten free, no sucralose, no artificial sweeteners and no color dyes.
The formula also includes tripotassium citrate, an ingredient Happy Dad has used across its products since the company launched in 2021.
“Tripotassium citrate and many of the product attributes consumers are looking for today have been part of Happy Dad since we launched in 2021. Our product wasn’t created around a trend. LemonADE puts those attributes front and center.” - John Shahidi, President/Co-Founder
Happy Dad Hard LemonADE is not intended for hydration purposes.
A BROADER PATH TO MARKET
As a malt-based RTD, Happy Dad Hard LemonADE has access to convenience and grocery channels in many states where spirits-based RTDs face additional retail restrictions. Happy Dad will launch the lineup through its established distribution network across the U.S. and Canada.
Happy Dad will support the launch with its new “All Heart. All LemonADE.” campaign and national retail programming throughout spring 2027.
A NEW CHAPTER FOR HAPPY DAD
The LemonADE launch anchors a broader Happy Dad brand evolution for 2027. New innovations beyond the company’s original hard seltzer portfolio will carry the Happy Dad Hard Drinks identity, while the core lineup remains Happy Dad Hard Seltzer.
Happy Dad’s 10% ABV portfolio, including its existing 24oz high-ABV LemonADE, will transition to the new Happier Dad identity.
Happy Dad Hard LemonADE begins rolling out nationwide across the United States and Canada in February 2027.
ABOUT HAPPY DAD
Founded in 2021 by brothers Sam Shahidi and John Shahidi, Happy Dad is an Orange County, California-based alcohol company behind Happy Dad Hard Seltzer and a growing portfolio of flavored alcoholic beverages. Happy Dad has built its brand through social media, entertainment, sports, partnerships and retail execution across the United States and Canada.
Media Contact:
Jennifer Jaeger
jenn@happydad.com
Data note: LemonADE competitive set defined across FMB, Subcategory: Hard LemonADE, and RTD, Alc Cocktail Type: Hard LemonADE Cocktail. NIQ Total US FMCG + Liquor + Convenience, latest periods ending August 29, 2026.
