Zero Sugar, 95-Calorie Offering Taps Growing Demand for Better-for-You Alcohol Options
Rochester, NY – Lipton Hard Iced Tea is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, 0g sugar offering that taps into growing consumer demand for lighter, lower-calorie alcoholic beverage options. Available now in four flavors—Half & Half, Raspberry, Lemon and Peach—the lineup delivers balanced sweetness and a light, flavor-forward taste. At 5% ABV, Lipton Hard Iced Tea Zero Sugar provides smooth, sessionable refreshment consistent with the brand’s existing portfolio.
“Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space,” said Lisa Texido, brand director, Lipton Hard Iced Tea. “With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.”
Lipton Hard Iced Tea Zero Sugar is available to order in 12-count variety packs, while Lipton Hard Iced Tea Zero Sugar Half and Half is also available in 24 oz. cans.
About Lipton Hard Iced Tea
Lipton Hard Iced Tea is a line of non-carbonated alcoholic beverages made with real brewed Lipton tea, natural flavors, and a premium triple-filtered malt base, all at 5% ABV. The original portfolio features just-sweet-enough flavors like Lemon, Peach, Strawberry, Half & Half, and Citrus Green Tea. The new Lipton Hard Iced Tea Zero Sugar delivers the same smooth, refreshing taste with 5% ABV, 95 calories and zero sugar, available in Half & Half, Raspberry, Lemon and Peach. Stay connected with Lipton Hard Iced Tea on Instagram: @liptonhardtea. For more information, visit www.liptonhardtea.com.
