NEW YORK, Feb. 5, 2024 -- Today, Malibu introduces its new Ready-to-Serve (RTS) Cocktails - a line of refreshingly delicious cocktails made with Malibu. The new Malibu RTS is expanding on Malibu's portfolio of canned cocktails to take convenience to the next level with a portable, shareable way to enjoy summer vibes no matter the season. With flavors Strawberry Daiquiri, Pineapple Bay Breeze and Rum Punch coming soon, consumers can unlock happy hour in no time.
Malibu's RTS is an early adopter of the Tetra Pack format making it easier than ever to enjoy favorite cocktails on-the-go, toss in a cooler or store in the fridge for anytime sipping. The Cocktails come in a 1L bottle that contains about seven servings to share with friends.
"We've seen the ready-to-serve category grow more than 70%¹ in the past year, including a rise in rum drinks, which is a great opportunity for Malibu to deliver on what our consumers are looking for - easy and delicious cocktails," said Matt Foley, Vice President of Marketing, Malibu. "With Malibu's most popular tropical cocktails now available in a shareable format, this is the perfect option for getting together with friends and experiencing the summer mindset that a Malibu drink delivers."
To enjoy the new Malibu RTS, simply pour over ice and instantly unlock the spirit of summer from wherever you are. Try the Strawberry Daiquiri for a luscious strawberry flavor balanced with subtle notes of lime, Pineapple Bay Breeze for a taste of juicy pineapple or Rum Punch for a mix of mango, orange, pineapple, cranberry and coconut flavors – all with the smooth taste of Malibu.
The Malibu RTS Cocktails will be available nationwide this spring for an SRP of $14.99. To learn more, visit MalibuDrinks.com and follow @MalibuRumUS.
SOURCE
¹Source: Nielsen Total US XAOC + LiqPlus + Conv W/E 12.30.2023
SIP EASY. ENJOY MALIBU RESPONSIBLY.
Malibu® Ready-to-Serve Cocktails. White Rum with Liqueur and Natural Flavor. 12.5%Alc./Vol. ©2024 Imported by Pernod Ricard USA, New York, NY.
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
MEDIA CONTACT
Articulate - malibu@toarticulate.com
Malibu Launches New Ready-To-Serve Cocktails To Bring Vacation To You Anytime, Anywhere
