The first nationally available ready-to-drink vodka pink lemonade, Minute Maid Spiked Vodka Pink Lemonade brings “No Fuss” convenience to riders on the Lyft platform this summer
ATLANTA – June 18, 2025 – Today, Red Tree Beverages (RTB) announces an innovative media partnership between its recently-launched Minute Maid Spiked Vodka Pink Lemonade, the first nationally-available vodka pink lemonade in the alcohol ready-to-drink format, and ride hailing marketplace Lyft. The alliance brings together the brand’s fuss-free approach to canned cocktails and Lyft’s customer-obsessed experience to riders 21+ this summer so they can get on with their good times – whether that’s at a concert, the park, or a summer BBQ.
To help make consumers’ summers a bit easier and more fun, Minute Maid Spiked will host public pop-up events for those 21+ in Houston on June 28th and Atlanta on July 11th. The pop-up events will bring fuss-free fun to a night out for folks in these major cities and will provide not only an opportunity to try Minute Maid Spiked Vodka Pink Lemonade, but a local meeting place and the chance to snag some fun swag and Lyft ride credits for a ride
home (varies by market).
Additionally, select cars in these markets will feature fully wrapped Minute Maid Spiked vehicles - an eye-catching nod to summer sunsets and pink skies. As part of this unique program, eligible riders booking a Lyft may receive a surprise $5 off ride credit. In a first-of-its-kind execution between Lyft and an alcohol brand, stylized Minute Maid Spiked Vodka Pink Lemonade car icons will also appear on the Lyft map nationwide when booking on June 21st and on the July 4th holiday.
“We’re thrilled to be working alongside Lyft to be the first alcohol partner to debut these features for consumers to get to and from their favorite summer event responsibly,” said Rachael Waddell, Senior Director, Red Tree Beverages. “Both Lyft and Minute Maid Spiked Vodka Pink Lemonade are all about connecting people to the Classified - Confidential
moments that matter—safely—and of course, bringing pink to the party, so for us this collaboration was a no duh.”
Follow @minutemaidspiked / @minutemaidspikedvodka on Instagram and Facebook for details on events in Houston and Atlanta (must be 21+ to follow). Additionally, consumers will have the opportunity to sample Minute Maid Spiked Pink Lemonade onsite at select local state fairs and festivals across the country all summer long.
Now available at retailers nationally, Minute Maid Spiked Vodka Lemonade and Vodka Pink Lemonade flavors will come in 355 ml (12 fl. oz.) cans with a 5% ABV, as well as in 8-pack and 12-pack varieties, perfect for summer-time occasions at the tailgate, the BBQ and before the big concert.
To learn more about all-new Minute Maid Spiked Vodka and to find the products at a retailer near you, visit minutemaidspiked.com and follow @minutemaidspiked and @minutemaidspikedvodka on Instagram, Facebook and YouTube. You must be 21+ to enjoy Minute Maid Spiked products and follow our socials. And don’t forget, drinking responsibly is a no duh! Minute Maid Spiked products are manufactured by LeVecke Corporation in Mira Loma, California.
About Red Tree Beverages
Established in 2022, Red Tree Beverages is a firewalled subsidiary of The Coca-Cola Company. RTB engages in relationships with third-party alcohol manufacturers to produce alcohol beverage products that use The Coca-Cola Company’s trademarks and distributed by independent wholesalers. Along with adhering to a best-in-class Global Responsible Alcohol Marketing Policy, Red Tree Beverages has developed a standardized, 21+ alcohol on-pack logo to further distinguish the products in the US market. The Coca-Cola Company is a proud Associate Member of Responsibility.org.
About Lyft
Whether it’s an everyday commute or a journey that changes everything, Lyft is driven by our purpose: to serve and connect. In 2012, Lyft was founded as one of the first ridesharing communities in the United States. Now, millions of drivers have chosen to earn on billions of rides. Lyft offers rideshare, bikes, and scooters all in one app — for a more connected world, with transportation for everyone.
