Richmond, VA — Navy Hill Tequila Soda has partnered with Breakthru Beverage Group for distribution in Maryland, Delaware, and Washington, DC, strengthening its position in the fast-growing tequila-based RTD segment. Focal Point Consulting facilitated the agreement and will support regional execution.
Founded in Richmond, VA by Katie Williams and Jenny Lucas, Navy Hill was created to deliver a clean, premium tequila soda built on simplicity and quality ingredients. The brand has steadily expanded its footprint throughout the Mid-Atlantic, aligning with distributors focused on premium, spirit-based RTDs. For more information about Navy Hill, visit www.drinknavyhill.com.
Spirit-based RTDs remain one of beverage alcohol’s strongest growth drivers, with the segment up 16% year-over-year in off-premise sales, according to NielsenIQ Total U.S. xAOC data (latest 52 weeks).
“Breakthru’s market strength in MD, DE, and DC makes them an ideal partner as we scale,” said Tom Angel.
Rollout is underway, with expanded retail and on-premise placements expected in the coming weeks.
