California Engineer Enters RTD Market With LEMYN Lemon Vodka Highball

LEMYN Lemon Vodka Highball Hard Seltzer

Los Angeles, CA -- Pivoting from building electric vehicles, Zachary Donald is challenging the status quo of beer alternatives. Bravera Beverages, the company behind the new drink brand LEMYN, just produced 100,000 cans and is now being sold at stores around Los Angeles.

Zach has spent the past 10 years building electric vehicles for various startups around Los Angeles. A complex, high stakes industry where few succeed, he is no stranger to challenges. An unlikely problem he once accepted? A desirable option for non-beer drinkers.

Exploring ingredients and taking an engineering approach to balancing flavors, Zach began crafting his own cocktails and beverages. Over the course of a year, he began making his own seltzers, mostly to enjoy by the pool and share with friends. He must have been on to something because his friends and neighbors kept asking for it. And then their friends.

To date, Zach only plans to introduce a single flavor. A Lemon Vodka Highball, allowing him to focus on providing the best flavor and price to his customers (MSRP $10.99 for a 4-pack, LEMYN is designed to be a high flavor low sugar option for seltzers using the most basic ingredients possible: Lemons, Vodka, Cane Sugar, Water, Bubbles).

To learn more about LEMYN, you can visit their website at www.drinklemyn.com or follow on Instagram at @drinklemyn. 

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