New vodka-based RTD brings bold flavor, distinctive packaging and a 5% ABV to the emerging vodka ade category, serving up sports drink-inspired refreshment starting in 4 test markets this September.
Boston Beer is stepping into the emerging vodka ade category with the launch of Rally Dog™ Vodka Ade, the newest ready-to-drink cocktail developed through the company’s innovation incubator. Inspired by the flavors and energy of sports drinks, Rally Dog combines real vodka with bright, refreshing flavors in a convenient ready-to-drink format designed for consumers looking for a flavorful alternative in the fast-growing RTD cocktail space.
Standing out from the pack with distinctive packaging, descriptive flavor names and a 5% ABV, Rally Dog is designed to bring a fresh personality to the vodka ade category. The new beverage offers a combination of familiar sports drink-inspired flavors and cocktail credentials, delivering a drink that is made to keep up with active occasions, social gatherings and everything in between.
Rally Dog Vodka Ade is made with real vodka and contains 5% ABV, zero added sugar, zero carbonation and 100 calories. Each flavor also includes a hint of sea salt, adding a subtle savory note to the refreshing flavor profile.
Rally Dog will begin rolling into select markets, including Florida, Idaho, Iowa and Rhode Island in September 2026, giving consumers in those markets an opportunity to try the new vodka-based RTD.
The initial lineup will include a Variety Pack featuring eight 12-ounce slim cans, with two cans each of four flavors: Berry Breeze, Tangerine Twist, Lemony Lime and Strawberry Watermelon. Consumers will also be able to find 4-packs of Berry Breeze and Tangerine Twist, along with single-serve 570mL cans of Berry Breeze and Tangerine Twist.
With its combination of real vodka, fruit-forward flavors, zero added sugar and zero carbonation, Rally Dog Vodka Ade brings a new option to consumers seeking a flavorful, easy-drinking RTD cocktail with a sports drink-inspired twist.
Consumers can fetch more information about Rally Dog, including product and availability details, at www.rallydog.com and by following @rallydogvodkaade on Instagram.
