Premium RTD Brand Strengthens Momentum Across Florida with Community Engagement, Golf Partnerships, and Private Club Collaborations
ORLANDO, FL — Nirvana, the first to market sparkling coconut water cocktail brand and creator of the RTD sub category Functional Indulgence™, continues to expand its presence across Florida through new retail partnerships, hospitality collaborations, and experiential activations that are redefining the premium RTD experience.
Founded by former senior beverage executive Ingrid Smith, Nirvana was created to bridge the gap between indulgence and intentional living, offering consumers a more elevated and refined ready to drink cocktail experience. Built on a sparkling coconut water base, Nirvana represents a differentiated lane within the rapidly evolving RTD category.
Over the past several months, the brand has expanded distribution through new partnerships with Total Wine & More locations across Florida, alongside continued growth in hospitality and independent retail accounts statewide. Additional account partnerships and locations can be found on the brand’s store locator at Find Nirvana.
“Nirvana was built around where the RTD category is heading,” said Ingrid Smith, Founder and CEO of Nirvana. “Consumers are becoming more intentional about how they socialize, what they consume, and the experiences they attach themselves to. Functional Indulgence™ represents that evolution.”
Nirvana has also continued building strong relationships within Florida’s hospitality and private club communities, including its growing partnership with the Citrus Club and engagement within the broader Invited Clubs network. Through curated tastings, member events, golf activations, and premium social experiences, the brand has positioned itself as a natural fit for elevated experiential environments.
Most recently, Nirvana participated in the 8th Annual Anthony Anderson Charity Golf Classic in Palm Springs, where the brand quickly emerged as one of the most talked about beverages at the event. The activation introduced Nirvana to athletes, entertainers, hospitality leaders, and industry influencers while reinforcing the brand’s alignment with premium lifestyle occasions including golf, resorts, rooftop venues, and cultural gatherings.
Nirvana’s flagship offering, Nirvana Chill, features a vibrant strawberry lemonade profile crafted with coconut water and premium spirits. Unlike traditional malt based seltzers or syrup forward canned cocktails, Nirvana’s sparkling coconut water platform delivers a lighter and more refined drinking experience while supporting the brand’s Functional Indulgence™ positioning.
The brand has recently been featured in RTD Magazine, Beverage Industry, and The Spirits Business, where Nirvana was recognized among the Top 50 Most Innovative Spirits Launches.
As the RTD category enters a new phase of premiumization and refinement, Nirvana remains focused on disciplined growth across both on premise and off premise channels while continuing to shape the future of modern drinking.
For partnership inquiries, media opportunities, or retail information, visit www.drink-nirvana.com or contact partnerships@drink-nirvana.com
