Oakland, CA — SABÉ Beverages, a leading innovator and growth driver in the ready-to-drink (RTD) cocktail space, is excited to announce the launch of its new Espresso Martini canned cocktail, available in 4-packs of 250mL cans at $13.99 per 4-pack. This new offering joins SABÉ’s award-winning RTD portfolio consisting of Margarita (14% ABV), Moscow Mule (13.1% ABV), Mojito (13.3% ABV) and Grapefruit Paloma (14% ABV).
Building on a successful 2024 where SABÉ grew +76% in tracked channels [1], the Espresso Martini represents a timely addition to its expanding portfolio. With the popularity of Espresso Martinis continuing to rise, this new offering makes it easier than ever for consumers to enjoy the classic cocktail with the ultimate convenience. First crafted in the 1980s, the Espresso Martini has surged in popularity in recent years, becoming one of the most sought-after cocktails around the world. In fact, recent data shows a +116% year-over-year increase in Espresso Martini sales in U.S. on-premise venues (Nielsen IQ), underscoring its growing appeal.
Historically enjoyed as a signature bar drink, SABÉ is allowing cocktail enthusiasts to indulge in their favorite drink from the comfort of home, without the hassle of preparing it themselves.
"We've always been committed to delivering authentic, high-quality cocktail experiences, and this launch is no exception," said Jim Andrews, Founder. "The Espresso Martini is one of the most popular cocktails, and we're thrilled to offer it in a convenient RTD format that doesn’t compromise on taste or quality. Crafted using actual espresso beans, SABÉ’s Espresso Martini provides a smooth, bold flavor at 14.0% ABV per can.
SABÉ’s Espresso Martini 4-packs will be available first at select retailers in Arizona, California, Colorado, Florida, Nevada, North Carolina, Oklahoma, Oregon, Texas and Washington with plans for expansion later on in 2025.
To learn more about SABÉ Beverages and its product offerings, please visit www.drinksabe.com or contact social@sabebeverages.com.
[1] NielsenIQ 52 Weeks ending 12/28/24 – Total Convenience Channel
