Kylie Jenner Introduces Sprinter, A Premium Canned Vodka Soda

Sprinter Vodka Soda by Kylie Jenner

Launching nationwide March 21, Sprinter Vodka Soda features four fruit flavors, no added sugar and only 100 calories.

Los Angeles, CA (March 5, 2024) - Today, entrepreneur Kylie Jenner announces Sprinter - the ultimate vodka soda in a can. Made with simple, high-quality ingredients – premium vodka, sparkling water and real fruit juice – and created in four true-to-fruit flavors, Sprinter is a bold and refreshing new entry into the RTD space.

“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” says founder Kylie Jenner. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried - and I’ve tried a lot. I can’t wait for people to taste it for themselves.”

Jenner tapped Chandra Richter, a female beverage development expert with over 20 years of beverage alcohol industry experience and a PhD in molecular biology, to serve as Head of Product Development and Operations at Sprinter. After over a year of taste testing, the duo achieved the perfect balance of flavors and Sprinter was born — a 100-calorie, 4.5% ABV canned vodka soda made with real fruit juice and with no added sugar, available in four fruit-forward flavors: Black Cherry, Peach, Grapefruit and Lime.

“It’s been such a pleasure developing Sprinter with Kylie,” says Chandra Richter. “We held numerous tastings over the past year to ensure each of our four flavors are as natural and true-to-fruit as possible. Sprinter is a mouthwatering vodka soda in a can that makes every moment an occasion.”

Bold, vibrant and eye-catching on the shelf, Sprinter will be available in an 8-can variety pack for an SRP of $19.99. Sprinter launches nationwide on March 21. To sign up for more information and to find Sprinter near you, visit @drinksprinter and


Founded by entrepreneur Kylie Jenner, Sprinter is a bold and juicy RTD vodka soda made with real fruit juice, premium vodka and sparkling water. Using only the highest quality ingredients, Sprinter delivers vibrant and fruit-forward flavor profiles in four flavors - Black Cherry, Peach, Grapefruit and Lime. Sprinter is 100 calories, 4.5% ABV, gluten-free, with no added sugars.

Kylie designed Sprinter to be the life of the party – your co-host in a can. Sprinter is available nationwide in an 8-can variety pack starting 3/21. For more information, follow @drinksprinter and visit


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