The Brand’s Second Variety Pack Features Four New Flavors and Is Rolling Out Just in Time for Festival Season
Los Angeles, CA (April 2, 2025) – Today, Kylie Jenner’s Sprinter Vodka Soda officially announced the launch of its second variety pack, the Sprinter Palm Springs Pack. The Palm Springs Pack is an 8-pack featuring four bold and juicy new flavors — Pink Lemonade, Mango, Strawberry and Pineapple — inspired by sun-soaked days in Palm Springs.
The Palm Springs Pack has started rolling out nationwide this past month, and to celebrate the launch, Sprinter is once again heading to the desert just in time for Coachella 2025.
"Sprinter continues to be such an exciting journey, and I’m so proud of how much people love our product,” says Founder, Kylie Jenner. “I’m so excited to introduce the Palm Springs Variety Pack — these new flavors are your ticket to a Palm Springs state of mind, and as always, they are true-to-fruit with zero added sugar. I can’t wait for everyone to try them!”
Building on Sprinter’s breakout first variety pack, Jenner collaborated with Chandra Richter, a beverage development expert with over 20 years of experience and Sprinter’s Head of Product Development and Operations, to craft this exciting new addition. Like the original pack, the new Palm Springs Variety Pack offers a selection of 100-calorie, 4.5% ABV canned vodka sodas. Each can is crafted with real fruit juice and no added sugar, delivering a refreshing, fruit-forward taste.
“After a year of honing our identity with our classic true-to-fruit flavors, Kylie wanted to channel sun-soaked, poolside days with the Palm Springs Pack,” says Chandra Richter, Sprinter's Head of Product Development and Supply Chain. “These four new flavors are a mix of nostalgic, bold, and unexpected profiles—each telling its own story, whether it’s a fresh twist on a classic or a bold take on fruit that sets a new standard in the RTD category.”
Sprinter’s Coachella 2025 activations celebrating the Palm Springs Variety Pack include:
- The Sprinter & REVOLVE Pool Party – Sprinter is kicking off the festival weekend by co-hosting REVOLVE’s exclusive pool party at the Parker Palm Springs on April 11, as well as activating at the annual REVOLVE Festival on April 12, featuring a brand pop up sampling the four new Sprinter Palm Springs Pack flavors.
- Iconic Chrome Sprinter Van Deliveries – delivering the new Palm Springs Pack flavors to consumers across Palm Springs and Los Angeles.
- 818 Tequila’s Annual 818 Outpost – A return to 818 Outpost with a chrome Sprinter truck pop-up, serving up the four new flavors alongside fun branded takeaways.
- Guerilla OOH throughout California Airports – Eye-catching aerial billboards and airport OOH throughout California, celebrating Sprinter’s Palm Springs Pack as the ultimate ticket to Palm Springs this festival season.
The Palm Springs Variety Pack is available on shelves now at select retailers including Total Wine, BevMo, GoPuff and Liquor Barn for an SRP of $16.99. The Variety Pack will continue rolling out nationwide throughout April. For more information and to find the variety pack near you, follow @drinksprinter and visit drinksprinter.com.
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About Sprinter
Founded by entrepreneur Kylie Jenner, Sprinter is a bold and juicy RTD vodka soda made with real fruit juice, premium vodka and sparkling water. Using only the highest quality ingredients, Sprinter delivers vibrant and fruit-forward flavor profiles in eight flavors - Black Cherry, Peach, Grapefruit and Lime and NEW Pink Lemonade, Mango, Strawberry, and Pineapple. Sprinter is 100 calories, 4.5% ABV, gluten-free, with no added sugars.
