SqueakyWheel launches three wine-based ready-to-drink cocktails that taste like vacation — 6% ABV, real ingredients, nothing artificial. California made. Festival ready. Now pouring.
NORTHERN CALIFORNIA, May 2026 — If you’ve ever cracked open a canned cocktail and thought, “what am I actually drinking?” — SqueakyWheel was made for you.
Launching across Northern California this spring, SqueakyWheel is a new wine-based ready-to-drink cocktail brand with three flavors: Squeakyrita (Baja Lime with Salt), the Squeakytiki (Tropical Fruit Punch), and the Squeakyspritz (Bright & Bitter Orange). Each one is crafted at 6% ABV with real, natural ingredients — no artificial sweeteners, no artificial flavors, no artificial colors. No asterisks.
The brand is the brainchild of three Northern California partners — Theresa Scripps, Jesse
Giambroni, and Johanna Pino — who looked at a ready-to-drink market dominated by overly sweet seltzers and spirit-heavy cans and decided to do something different. Something that actually tastes
great!
SqueakyWheel starts where most RTDs don’t — with a clean California wine base produced by fifth-generation vintner Paul Scotto of Scotto Cellars and Creative Carbonation. The result is a drink with complexity, balance, and the kind of flavor that holds up past the first sip. Lower alcohol means you stay in the game. Real ingredients mean you feel good about it. Portable cans mean you can go anywhere.
SqueakyWheel’s 2026 event calendar spans more than a dozen festivals, brewfests, charity rides, and golf events across California — from the Lodi Beer Festival and Rocklin Brewfest to the Petaluma Music Festival and Tahoe Brewfest. The brand is also actively pursuing cycling event partnerships, a natural fit given that “squeaky wheel” is literally a cycling maintenance problem. “You’ve had a squeaky wheel before, but have you HAD SqueakyWheel?”
WHERE TO FIND IT
SqueakyWheel is available online at squeakywheelbev.com for California residents 21+. Retail placement is expanding across Northern California’s best independent grocers. On-premise accounts, event organizers, and wholesale inquiries: scrippstheresa@gmail.com.
ABOUT SQUEAKYWHEEL
SqueakyWheel® is a California wine-based cocktail brand producing flavor-forward, 6% ABV ready-to-drink cocktails with no artificial sweeteners, flavors, or colors. Co-founded by Theresa Scripps, Jesse Giambroni, and Johanna Pino, and produced in partnership with Scotto Cellars and Creative Carbonation, SqueakyWheel is built for modern social occasions — portable, balanced, and ready when you are. Bold Voice. Better Choice.
