Suntory Global Spirits, a leader in premium spirits and ready-to-drink (RTD) beverages, has announced the launch of -196 Vodka Seltzer's new 24 oz. tall boy size
-196® is serving it up bigger than ever with the nationwide launch of its tall boys, bringing even more bold fruit-flavor to every can. Available in fan-favorite Strawberry and Lemon flavors, as well as Combo flavor, Strawberry & Pineapple, the tall boys are designed to fuel on-the-go adventures and allow fans to sip longer so they can savor every moment.
Designed for consumers who want premium lower-sugar (3g/serving) RTDs that keep up with their on-the-go lifestyles, the larger format extends the moment, allowing fans to sip longer without missing a beat.
Our Unique Process
The name -196® comes from the innovative Japanese technique that powers our bold flavor: Freeze, Crush, Infusion (FCI). First, whole fruit—rind and all—is flash-frozen at -196°C (-320°F), in liquid nitrogen to lock in peak freshness. Then, it’s crushed into a fine powder, preserving the vibrant taste, aroma, and essential oils of the entire fruit. Finally, the powderized fruit is infused into premium vodka, allowing the spirit to fully absorb the fruit’s true essence. The result? A refreshingly smooth vodka seltzer with bold, fruit-forward flavor and a crisp, clean finish—capturing ultimate harmony between fruit and spirit.
Meet the Tall Boys - ABV / Proof: 5.5%
The -196 tall boys are available in fan-favorite flavors, Lemon and Strawberry, plus combo flavor, Strawberry & Pineapple, and are bringing elevated Japanese craftsmanship to warm-weather occasions at an SRP of just $5.49/can.
- Lemon: On the nose, you'll find fresh lemon peel and citrus aromatics. The taste delivers bright lemon zest with a slightly tart edge and subtle sweetness—reminiscent of a freshly squeezed lemon over ice.
- Strawberry: Aromas of fresh, sun-ripened strawberries with subtle jammy notes. The flavor is juicy, with a well-balanced blend of sweetness and tartness, finishing crisp and clean. An energizing new addition to the lineup.
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Strawberry & Pineapple: Creamy strawberry blends harmoniously with bright and juicy pineapple for a summer-ready fusion.
About -196™
-196™ [pronounced "minus one-nine-six"] Vodka Seltzer is a bold, fruit-forward vodka seltzer from Suntory Global Spirits, crafted with a one-of-a-kind Freeze Crush Infusion (FCI) process developed in Japan. By flash-freezing the whole fruit at exactly -196°C and infusing it into premium vodka, -196™ Vodka Seltzer captures the complete essence of real fruit—juice, peel, oils, and all. The result is a clean, crisp seltzer that delivers full-bodied flavor with every sip. Now available nationwide in four distinct flavors—Lemon, Grapefruit, Peach, and Strawberry. -196™ Vodka Seltzer offers a refreshing twist on the vodka seltzer experience. For more information, visit https://us.minus196.com/ and follow @drinkminus196 on Instagram.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam™ and Maker's Mark™; Japanese whiskies, including Yamazaki™, Hakushu™, Hibiki™ and Toki™; and leading Scotch brands including Laphroaig™ and Bowmore™, Suntory Global Spirits also produces leading brands such as Tres Generaciones™ and El Tesoro™ tequila, Roku™ and Sipsmith™ gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
-196™ Vodka Seltzer, Made with Vodka and Natural Flavors, 5.5% Alc./Vol. ©2025 Suntory Global Spirits, Inc. 11 Madison Ave 12th Fl, New York, NY 10010.
SOURCE Suntory Global Spirits
