It’s officially seltzer season and -196 Vodka Seltzer knows summer is all about bold, juicy flavor, which is why they’re launching their brand new Combo Crush Variety Pack!
-196® is kicking off the spring season with the launch of its all-new Combo Crush Variety Pack, blending its best-selling flavors with ripe, seasonal pairings for a bold new take on real-fruit flavor. Featuring combinations like Grapefruit & Cherry, Yuzu & Lemon, Peach & Mango, and Strawberry & Kiwi, each can delivers a bright, layered drinking experience. Mango, kiwi and cherry spotlight seasonal fruit favorites, while yuzu nods to the brand’s Japanese roots, pairing perfectly with the best-selling Lemon flavor for a globally inspired twist. Crafted by Suntory using -196®’s signature Freeze, Crush, Infusion process, every sip is packed with vibrant, spring-ready flavor, perfect for longer days and spontaneous get-togethers.
Our Unique Process
The name -196® comes from the innovative Japanese technique that powers our bold flavor: Freeze, Crush, Infusion (FCI). First, whole fruit—rind and all—is flash-frozen at -196°C (-320°F), in liquid nitrogen to lock in peak freshness. Then, it’s crushed into a fine powder, preserving the vibrant taste, aroma, and essential oils of the entire fruit. Finally, the powderized fruit is infused into premium vodka, allowing the spirit to fully absorb the fruit’s true essence. The result? A refreshingly smooth vodka seltzer with bold, fruit-forward flavor and a crisp, clean finish—capturing ultimate harmony between fruit and spirit.
Meet the Combo Crush Variety Pack - ABV / Proof: 5.5%
Yuzu & Lemon - Bright balance of yuzu and lemon, with a zesty sweet harmony.
Strawberry & Kiwi - Jammy vibrant sweet strawberry, with refreshing crisp kiwi.
Peach & Mango - Bold and vibrant peach characteristics perfectly balanced with refreshing mango.
Grapefruit & Cherry - Tart grapefruit paired with the decadent sweetness of succulent cherry.
Price & Availability
Each 8-pack includes two 12oz cans of each flavor and is available nationwide at a suggested retail price of $19.00 USD/pack. For best flavor, enjoy chilled, straight out of the can.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Hornitos® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Bartender Created Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
