Suntory Global Spirits, a leader in premium spirits and ready-to-drink (RTD) beverages, has announced the launch of the new -196™ [pronounced "minus one-nine-six"] Japanese Vodka Seltzer Combo Flavor Variety Pack. This exciting expansion of Suntory's #1 Japanese Vodka Seltzer introduces four new bold, fruit-forward flavor pairings, crafted with -196’s innovative Freeze, Crush, Infuse (FCI) method, delivering unparalleled refreshment to elevate your summer sipping experience.
The -196 Combo Flavor Variety Pack showcases the brand’s signature FCI technique, where whole fruits are flash-frozen at -196°C in liquid nitrogen, crushed to capture their essence, and infused into premium vodka. This proprietary process ensures vibrant, authentic fruit flavors that set -196 apart in the RTD category. The new 8-pack features four unique hard seltzer combinations, each in a 355ml can with a refreshing 5.5% ABV:
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Strawberry & Watermelon: A smooth, subtly sweet blend of creamy strawberry and juicy watermelon.
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Lemon & Lime: Bright, slightly sweet lemon meets crisp peel lime for a balanced, citrus-forward sip.
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Strawberry & Pineapple: Creamy strawberry fuses with vibrant, juicy pineapple for a summer-ready delight.
- Lemon & Raspberry: Tangy lemon and jammy raspberry notes create a perfect sweet-sour harmony.
The -196 Combo Flavor Variety Pack is poised to be a summer essential for hard seltzer consumers seeking bold, refreshing flavors with 8-packs available nationwide at an average suggested retail price of $19.99 USD.
Media outlets are invited to experience the -196 Combo Flavor Variety Pack firsthand. Fact sheets, high-resolution assets, and samples are available upon request. For more information please contact Deana Ross at minus196@multiply.us.
About -196™
-196™ [pronounced "minus one-nine-six"] Vodka Seltzer is a bold, fruit-forward vodka seltzer from Suntory Global Spirits, crafted with a one-of-a-kind Freeze Crush Infusion (FCI) process developed in Japan. By flash-freezing the whole fruit at exactly -196°C and infusing it into premium vodka, -196™ Vodka Seltzer captures the complete essence of real fruit—juice, peel, oils, and all. The result is a clean, crisp seltzer that delivers full-bodied flavor with every sip. Now available nationwide in four distinct flavors—Lemon, Grapefruit, Peach, and Strawberry—-196™ Vodka Seltzer offers a refreshing twist on the vodka seltzer experience. For more information, visit www.suntoryglobalspirits.com and follow @drinkminus196 on Instagram.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam™ and Maker's Mark™; Japanese whiskies, including Yamazaki™, Hakushu™, Hibiki™ and Toki™; and leading Scotch brands including Laphroaig™ and Bowmore™, Suntory Global Spirits also produces leading brands such as Tres Generaciones™ and El Tesoro™ tequila, Roku™ and Sipsmith™ gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
-196™ Vodka Seltzer, Made with Vodka and Natural Flavors, 5.5% Alc./Vol. ©2025 Suntory Global Spirits, Inc. 11 Madison Ave 12th Fl, New York, NY 10010.
SOURCE Suntory Global Spirits
