Vodkade's limited-time Grape flavor hits the market as the brand brings its non-carbonated, Zero Sugar vodka cocktail to the East Coast this summer
ST. LOUIS, Missouri — Today, Vodkade announced the limited-time launch of Grape, a new Zero Sugar flavor joining its ready-to-drink vodka cocktail lineup. At 90 calories, zero sugar, zero carbs, gluten-free, and 4.5% ABV, Grape is rolling out now wherever Vodkade is sold.
Grape is the first flavor of its kind in the ‘Ade’ category, the growing segment of sports drink-inspired, electrolyte-infused RTD vodka cocktails. Competitors in the space have a fruit punch, an orange, a lemon-lime, but nobody has grape. For a brand built around the taste of classic sports drinks, that gap was hard to ignore.
"Grape is one of the most iconic sports drink flavors out there. Everyone has a memory attached to it. Once we saw the gap, we had to fill it." — Doug Mars, Director of Business Development, Vodkade
Like the rest of the Vodkade lineup, Grape is non-carbonated and made with real vodka, natural fruit flavors, and electrolytes. It delivers the classic sports drink taste with a kick and joins the existing Original and Zero Sugar roster of Fruit Punch, Orange, Berry Cherry, and Lemon-Lime, and is available in 8-packs of 12 oz cans.
The Zero Sugar Grape launch is limited time, though Vodkade has not ruled out a permanent spot in the lineup depending on demand.
EAST COAST EXPANSION
The Grape launch coincides with a major expansion for the brand. Vodkade has seen strong early momentum in recently launched markets like Michigan and Ohio, and is now ready to take that energy to the East Coast. This summer, Vodkade will roll out into New Jersey, New Hampshire, Maine, Massachusetts, New York, Vermont, Virginia, Washington D.C., and Maryland.
The East Coast push is the brand's most significant geographic move to date, bringing Vodkade to some of the largest metro markets in the country for the first time.
"Michigan and Ohio showed us the appetite is there well beyond our home markets. That gave us the confidence to move fast. We were already planning to bring Vodkade east, adding Grape to the lineup for that moment just felt like the right call." — Doug Mars, Director of Business Development, Vodkade
PRODUCT DETAILS
Vodkade Grape (Zero Sugar): 4.5% ABV | 90 Calories | 0g Sugar | 0g Carbs | Gluten-Free | Non-carbonated | Real vodka, natural grape flavor, electrolytes | Limited time | 8-pack, 12 oz cans | Rolling out now wherever Vodkade is sold.
ABOUT VODKADE
Vodkade is a St. Louis-headquartered ready-to-drink vodka cocktail brand. Made with real vodka, natural fruit flavors, and electrolytes, Vodkade is a non-carbonated, refreshing adult beverage that delivers the classic taste of a sports drink with a kick. Available in Original (5% ABV, 130 calories, 10g sugar, gluten-free) and Zero Sugar (4.5% ABV, 90 calories, 0g sugar, 0g carbs, gluten-free) across four core flavors, Fruit Punch, Orange, Berry Cherry, and Lemon-Lime, plus limited-time Grape. Learn more at www.vodkade.com or follow @vodkade_cocktails.
