White Claw debuts a breakthrough drink that conveniently delivers everything fans love about classic cocktail flavors. It’s Not a Seltzer. It’s Not a Cocktail. It’s a ClawTail™!
CHICAGO – White Claw®, the trailblazer that continues to push the boundaries of modern drinking experiences, is introducing ClawTails™. It’s an innovative premium malt beverage, uniquely made using the White Claw Cold Wave Filtered™ process, so it delivers everything fans love about classic cocktail flavors with the simplicity of a ready-to-enjoy can. Finally, modern drinkers can enjoy their favorite sips anytime, anywhere. No mixing, or mess. ClawTails™ is expertly balanced, just lightly sparkling, with the complex, exciting flavors of beloved mixed drinks.
ClawTails™ reimagines happy hour for any hour, with four refreshing flavors that offer something for everyone to enjoy. With no artificial sweeteners and real juice at 7% alc./vol., ClawTails™ elevates any social occasion — whether it’s a laid-back lunch, an impromptu happy hour, or any occasion that turns into something special.
- ClawTails™ Strawberry Cosmo Premium Flavored Malt Beverage: A vibrant, fruit-forward twist on the stylish cosmopolitan flavor.
- ClawTails™ Mango Margarita Premium Flavored Malt Beverage: A juicy, tropical take on the iconic margarita flavor.
- ClawTails™ Blackberry Mojito Premium Flavored Malt Beverage: A smooth and refreshing flavor with a blend of mint and dark berry notes.
- ClawTails™ Tropical Mai Tai Premium Flavored Malt Beverage: Lush and island-inspired with layers of citrus flavors.
“White Claw has always been at the forefront of the ready-to-drink category by bringing drinkers more of the flavors they love in convenient and delicious varieties,” said Kevin Brady, Vice President of Marketing, Mark Anthony Brands Inc. “ClawTails™ is an entirely new way to enjoy every social gathering with a line of drinks that offers a fun and refreshing twist on the classics.”
ClawTails™ is rolling out in the U.S. now, available in 12oz cans in variety 12-packs and 19.2oz single cans of Strawberry Cosmo and Mango Margarita flavors. To find ClawTails™, visit WhiteClaw.com or learn more by following @WhiteClaw on Instagram.
Please Drink Responsibly. Premium Malt Beverage with Natural Flavors. All registered trademarks used under license by White Claw Beverage Co., Chicago, IL.
ABOUT WHITE CLAW
White Claw® Hard Seltzer is the nation's leading hard seltzer – larger than all other seltzer brands combined – known for pure, crisp refreshment. White Claw® is now available in over 20 international markets and has a category leading position across the board. Visit https://www.whiteclaw.com and follow @WhiteClaw for more information.
