MICHIGAN — Good Boy Vodka, a fast-growing, purpose-driven beverage brand known for its premium vodka and award-winning ready-to-drink cocktails, has launched its October Initiative, a nationwide campaign supporting breast cancer awareness, research, and families impacted by the disease.
Throughout October, Good Boy Vodka will donate $1 of every case of its Lemonade products sold in October to breast cancer charities and organizations across the country. The brand has also released a special line of pink-themed merchandise, with 100% of profits going directly to the cause.
“Our October Initiative is about more than selling product - it’s about uniting communities around a mission that matters,” said Alex Pratt, CEO of Good Boy Vodka. “We’re incredibly proud to raise awareness and funds for organizations making a difference in women’s health and cancer research. Every pour this month truly helps change lives.”
Industry and consumer media outlets are being engaged - and will continue to be - to showcase the impact of our Lemonade Pack initiative. This isn’t a one-month program tied solely to October, but a year-round commitment. Through our Pour for Purpose mission, Good Boy Vodka is dedicated to continually giving back - supporting individuals and families battling cancer, advancing breast cancer research and awareness, and championing women’s causes nationwide.
Distributors and retail partners in multiple states are joining in the effort through in-store “Pink Displays,” special events, and fundraising activations that feature the brand’s pink Lemonade cans, as well as pink guitar and pink mini fridge auction items. The initiative builds on Good Boy Vodka’s broader commitment to giving back - supporting veterans, military K9s, and animal shelters year-round.
Consumers can get involved by purchasing any Good Boy Vodka 19.2oz Pink Lemonade cans or Lemonade variety 8pks this month or by visiting the link below to shop the limited-edition merchandise line.
https://goodboyvodkaoctober.itemorder.com/shop/home/
About Good Boy Vodka
Good Boy Vodka is a purpose-driven beverage brand offering premium vodka and ready-to-drink cocktails that give back. Every pour supports causes that matter—from helping veterans and military K9s to advancing women’s health and cancer research. With a portfolio of best-tasting, high-quality cocktails, Good Boy Vodka continues to make an impact both in the market and in the community.
