Premium Bourbon RTD Brand Expands Presence in Major Sports and Entertainment Venues
Florham Park, NJ — Subourbon Life, a premium bourbon RTD cocktail brand, announced a new partnership with the New Jersey Devils and Prudential Center, one of the premier sports and entertainment venues in the country. The partnership will bring Subourbon Life’s line of crushable bourbon cocktails to fans throughout Prudential Center during Devils games and arena events.
Subourbon Life is a new style of bourbon ready-to¬drink cocktail made with real 6-year barrel-aged bourbon, 5% ABV, and non-carbonated designed for easy drinking and social occasions. The brand was created to offer a lighter, more approachable way to enjoy bourbon, giving existing bourbon drinkers a new occasion while also welcoming new consumers into the category.
“Subourbon was created to be the lighter side of bourbon — something you can enjoy at a game, a concert, or with friends during the day,” said Jen Hardell, Founder & CEO of Subourbon Life. “Partnering with the New Jersey Devils and Prudential Center is an incredible opportunity to introduce Subourbon to new audiences in a fun, social environment where people are looking for something easy to drink and high quality.”
Subourbon Life will be available at Prudential Center in multiple locations, with plans for branded activations, signage, and fan engagement opportunities throughout the season. The partnership is part of Subourbon Life’s broader strategy to expand the bourbon RTD category into new occasions and venues, including sports, music, and outdoor events.
Subourbon Life is currently available in select markets including New Jersey, New York, Florida, California, and ships direct-to-consumer to most states at www.subourbonlife.com
About Subourbon Life
Subourbon Life is a premium ready-to-drink bourbon cocktail brand made with real bourbon, natural ingredients, and zero carbonation. At 5% ABV, Subourbon is designed to be a lighter, more sessionable way to enjoy bourbon — reimagining bourbon for a new generation and new occasions.
Media Contact:
Jen Hardell Founder & CEO, Subourbon Life JenH@SubourbonLife.com www.SubourbonLife.com
