Premium Bourbon RTD Brand Expands into Major League Baseball
Florham Park, NJ — Subourbon Life, a premium ready-to-drink bourbon cocktail brand, announced a new partnership with the New York Mets and Citi Field. Subourbon Life will be available throughout Citi Field, bringing a new kind of bourbon cocktail experience to Major League Baseball fans.
Subourbon Life is a premium bourbon ready-to-drink cocktail made with real 6-year barrel-aged bourbon, 5% ABV, and non-carbonated. The brand was created to offer a more approachable and sessionable way to enjoy bourbon — perfect for social occasions like baseball games, concerts, and outdoor gatherings.
“Our goal with Subourbon has always been to create a bourbon drink for occasions where people traditionally haven’t had a bourbon RTD option,” said Jen Hardell, Founder & CEO of Subourbon Life. “Being at Citi Field is a perfect example of that — you can now enjoy a real bourbon RTD cocktail in a format that’s easy to drink while watching a game with friends.”
Subourbon Life will be featured in multiple locations throughout Citi Field, including general concessions and premium areas, with branded signage and fan-facing activations planned throughout the season.
The partnership with the New York Mets is part of Subourbon Life’s continued growth in major sports and entertainment venues, including partnerships with the New York Racing Association (NYRA) at Saratoga Race Course and the Prudential Center.
Subourbon Life is currently available in select markets including New Jersey, New York, Florida, California, and ships direct-to-consumer to most states at www.subourbonlife.com
About Subourbon Life
Subourbon Life is a premium ready-to-drink bourbon cocktail brand made with real bourbon, natural ingredients, and zero carbonation. At 5% ABV, Subourbon is designed to be a lighter, more sessionable way to enjoy bourbon — reimagining bourbon for a new generation and new occasions.
Media Contact:
Jen Hardell Founder & CEO, Subourbon Life JenH@SubourbonLife.com www.SubourbonLife.com
