Following a strong nationwide debut in the U.S. earlier this year, Suntory Global Spirits is expanding its -196 vodka seltzer portfolio with the launch of Zero Sugar Lemon, a bold, refreshing offering that delivers all the fruit-forward flavor fans love, only lighter, brighter, and completely sugar-free.
At the core of -196’s distinct positioning is its proprietary Freeze, Crush, Infuse (FCI) process that brings forth an extremely prevalent fruit-flavor that tastes like biting into an actual fruit. The new SKU is only 85 calories and contains 0g of sugar.
"-196™ is not a typical canned vodka seltzer; it's a celebration of Japanese ingenuity, and a tribute to what's possible when innovation and intention meet," said Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits. "With our national launch and the addition of Strawberry, we're audaciously charting new territory within the RTD category in the U.S. and redefining what real fruit-forward refreshments should taste like."
Zero Sugar Lemon joins the brand’s existing hard seltzer lineup of Lemon, Strawberry, Grapefruit, Peach, and the Combo Flavor Variety Pack, underscoring Suntory Global Spirits’ commitment to innovation, flavor-forward craftsmanship, and growth in the competitive RTD category. Each Zero Sugar Lemon 355ml can contains 4% ABV and is available nationwide for an average MSRP of $10.99 USD per 4PK.
About -196™
-196™ [pronounced "minus one-nine-six"] Vodka Seltzer is a bold, fruit-forward vodka seltzer from Suntory Global Spirits, crafted with a one-of-a-kind Freeze Crush Infusion (FCI) process developed in Japan. By flash-freezing the whole fruit at exactly -196°C and infusing it into premium vodka, -196™ Vodka Seltzer captures the complete essence of real fruit—juice, peel, oils, and all. The result is a clean, crisp seltzer that delivers full-bodied flavor with every sip. Now available nationwide in four distinct flavors—Lemon, Grapefruit, Peach, and Strawberry—-196™ Vodka Seltzer offers a refreshing twist on the vodka seltzer experience. For more information, visit www.suntoryglobalspirits.com and follow @drinkminus196 on Instagram.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam™ and Maker's Mark™; Japanese whiskies, including Yamazaki™, Hakushu™, Hibiki™ and Toki™; and leading Scotch brands including Laphroaig™ and Bowmore™, Suntory Global Spirits also produces leading brands such as Tres Generaciones™ and El Tesoro™ tequila, Roku™ and Sipsmith™ gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
SOURCE Suntory Global Spirits
