300%+ year-over-year growth ranking GBV #2 fastest-growing in RTD, and a landmark spring innovation push signal a national brand in full stride
Michigan — Good Boy Vodka has done something few brands in any consumer category accomplish: in a single calendar year, it climbed from the 31st-ranked ready-to-drink canned cocktail brand in the United States to #10, earning the title of fastest-growing independent RTD brand in the country, fueled by more than 300% year-over-year growth in 2025 (Last 52-weeks ending 3/29/26 per IRI). NielsenIQ reports are showing Good Boy Vodka #4 overall in RTD brand rank, an incredible stat that uses a composite score of growth, velocity, TDP, and sales.
The timing is not coincidental. According to the Distilled Spirits Council of the United States, premixed cocktail sales grew 16% to $3.8 billion in 2025, one of the few bright spots across all of beverage alcohol as traditional spirits categories softened. Spirits-based RTDs have more than doubled their market share since 2021, gaining 11 share points in the past year alone, while malt-based seltzers declined by 14 points. Globally, the RTD category is projected to grow at a 15%+ CAGR through 2030. Good Boy Vodka did not just benefit from the tailwind, it anticipated it.
“We’ve spent the last several years really listening to how consumers are evolving, what they want more of, and just as importantly, what they’re moving away from,” said Alex Pratt, Founder and CEO of Good Boy Vodka. “There’s a clear shift toward spirit-based beverages that are easier to enjoy, lower in sugar, and built to suit consumer needs. We saw that early, and it allowed us to launch a brand that’s aligned with where the category is going, not where it’s been.”
Good Boy's strategy has been deliberately sequenced: build national distribution first, then activate deep. With 44 states and counting, the brand is now focused on converting presence into velocity. Through on-premise trial, a field ambassador program that puts liquid to lips at the moments consumers actually enjoy it, and a partnership with John Daly that has made Good Boy a natural presence on golf courses nationwide. But what sets the brand apart isn't any single tactic, it's the mission underneath all of them. Good Boy's Every Pour Helps a Pup initiative, powered by the Good Boy Foundation, channels a portion of every sale toward shelter animals and military K9s. It's a cause that doesn't just resonate with consumers; it's the reason they come back. In a category full of brands fighting for attention, Good Boy is building loyalty.
Leading the Season: The Golf Pack
At the center of Good Boy’s spring launch is the new Golf Pack, an 8-pack variety featuring the brand’s flagship John Daly Tea + Lemonade Vodka Cocktail alongside three golf course-inspired flavors: Water Hazard, Screwdriver, and Transfusion. Long associated with golf culture through its partnership with legendary golfer John Daly, Good Boy is now leaning into a broader cultural moment as the sport and its signature drinks gain mainstream appeal.
“Golf is a big part of our DNA, but what’s exciting is seeing it grow beyond the course and into everyday culture,” Pratt said. “We planted our flag in golf early, and John has been an incredible partner in bringing that to life. The Golf Pack is a natural extension of that, taking flavors people already love on the course and making them accessible anywhere.”
Designed for today’s more mindful consumer, the Golf Pack delivers 4.5% ABV with low calories, lower sugar, and low-to-no carbonation, a smoother, more sessionable drinking experience built for all-day enjoyment.
Expanding a Breakout Portfolio
Beyond the Golf Pack, Good Boy is scaling across its fastest-growing lines. The John Daly platform expands with the Paradise Pack, a tropical-inspired 8-pack featuring strawberry, orange, pineapple, and mango. This launches alongside the brand’s first-ever 12-pack combining original and new Paradise flavors.
The Vodka Lemonade platform grows with the new Splash Pack, featuring blueberry lemonade, raspberry, watermelon, and prickly pear, supported by new single-flavor 4-packs including Pink Lemonade and Huckleberry.
“We’re not spending time looking left or right at what others are doing, we’re focused on what’s next,” Pratt added. “Our job is to keep building a brand that reaches more people, fits more occasions, and continues to raise the bar. Innovation like this is a big part of how we get there.”
About Good Boy Vodka
Good Boy Vodka is a premium, American-made vodka brand redefining the ready-to-drink category with spirit-based, flavor-forward canned cocktails designed for every occasion. Known for its partnership with golf legend, John Daly, and its mission-driven ethos, Good Boy Vodka combines high-quality ingredients with an easy-drinking experience, bringing people together while giving back through its “Every Pour Helps a Pup®” initiative.
For more information, please visit www.goodboyvodka.com.
